Brand Tone

Elegant, luxurious, romantic, sophisticated, and aspirational, evoking timelessness and exclusivity.

Brand Values

• •Exclusivity and Luxury
• •Meticulous Craftsmanship
• •Enduring Beauty
• •The Perfect Gift

Best Practices

• •Use an Elegant Lexicon: Consistently employ sophisticated and evocative words such as "timeless," "enduring," "bespoke," "meticulously crafted," and "unforgettable" to reinforce the brand's luxurious identity.
• •Focus on the "Why," Not Just the "What": Frame the product not as preserved flowers, but as a symbol of "everlasting love, friendship, and fulfillment." Connect the arrangements to the emotions and moments they represent.
• •Maintain Visual and Textual Cohesion: Ensure that the polished, minimalist, and romantic visual identity on Instagram and the website is always matched by equally elegant and clean copy.
• •Speak with Understated Confidence: The brand's messaging is confident but not arrogant. Phrases like "You are in the right place" and "Welcome to a world of elegance, beauty, and simplicity" create an assured and welcoming tone.
• •Prioritize the Gifting Experience: Always position the products within the context of being "the perfect gift." Use language that helps the buyer feel they are making a thoughtful and significant choice for someone special.

Social Perception

Highly positive among its clientele, with customers praising the beauty of the flowers, the "gorgeous presentation," and "amazing customer service." The brand is perceived as a reliable source for luxurious and beautiful floral arrangements that make for a memorable gift.

Copy Examples

• •Some moments are too precious to fade. The Stern Carré N°9, a timeless expression of affection, crafted to last an eternity. #FlowerStern #EternalRoses #LuxuryGift #TimelessBeauty
• •Beyond Flowers. Beyond Time. Experience the enduring elegance of Flower Stern’s eternal roses. The perfect gift for the moments that matter most.
• •Surrender to romance with the Stern Adore Velvet Heart. Each of our signature eternal roses is perfectly encased in a plush velvet heart-shaped box, creating a testament to your deepest affections. A luxurious, handmade gift designed not just to be given, but to be remembered forever.
• •An Unforgettable Gift Awaits | Inside Flower Stern
• •Don’t just give a gift, give a memory. Flower Stern’s Parisian-inspired eternal roses are the pinnacle of luxury and lasting beauty. Handmade in Miami for your most special occasions. Shop the collection now.