Brand Tone

Professional & Experienced, Friendly & Appreciative, Artistic & Creative, Reliable & Trustworthy, Caring & Empathetic

Brand Values

• •Quality: Commitment to fresh, beautiful, high-quality flowers and expertly designed arrangements.
• •Customer Satisfaction: A clear focus on ensuring customers are happy with their products and service.
• •Creativity & Artistry: Pride in unique and aesthetically pleasing floral designs.
• •Reliability: Providing dependable services like same-day delivery.
• •Local Connection: Positioning themselves as a trusted local florist in Toronto.
• •Passion for Floristry: Genuine love for flowers and the craft of floral design.

Best Practices

• •Emphasize Quality and Freshness: Consistently mention the high quality of flowers and the freshness of arrangements. Use descriptive words like "vibrant," "exquisite," "premium," and "freshly picked."
• •Showcase Artistry and Uniqueness: Highlight the creative and artistic aspect of the floral designs. Use terms like "expertly designed," "hand-crafted," "unique arrangements," "artistic touch," and "designer's choice."
• •Maintain a Warm and Empathetic Voice: Especially when referring to occasions like sympathy or get well, use a tone that is understanding, caring, and supportive. For celebratory occasions, the tone should be joyful and enthusiastic.
• •Be Reliable and Clear in Communication: Clearly state delivery options (like same-day delivery), calls to action, and how to order. Ensure information is accurate and easy to understand, reinforcing trustworthiness.
• •Connect with Local Sentiment: Subtly remind customers of their local Toronto roots and commitment to serving the community. This builds trust and a sense of connection.

Social Perception

High-Quality Florist, Creative and Skilled, Reliable Service, Go-To for Special Occasions, Exceeds Expectations

Copy Examples

• •Headline: Express What Words Can't. Body: Let the artistry of Flowers On Bay convey your deepest emotions. Fresh, stunning arrangements delivered today in Toronto. Order now and make a moment unforgettable. Occasion: General/Emotional Expression
• •Headline: Celebrate Life's Milestones with Blooms. Body: From joyful birthdays to cherished anniversaries, our expertly crafted bouquets add a touch of elegance and beauty to every special occasion. Explore our collection. Occasion: Celebrations (Birthdays, Anniversaries)
• •Headline: The Art of Floristry, The Heart of Toronto. Body: For years, Flowers On Bay has been your trusted local florist, passionately creating unique floral designs. Experience the difference quality and creativity make. Visit us or order online for same-day delivery. Occasion: Brand Story/Local Trust
• •Headline: More Than Just Flowers – It's a Feeling. Body: Each petal, each arrangement, thoughtfully designed to bring comfort, joy, or a heartfelt message. Discover our sympathy and get well collections, crafted with care. Occasion: Sympathy/Care
• •Headline: Your Vision, Beautifully Realized. Body: Planning a wedding or special event? Our experienced florists work with you to create breathtaking floral designs that perfectly capture your style. Schedule a consultation today. Occasion: Weddings/Events