Tono de Marca

Elegant, Personal, and Professional

Valores de Marca

• •Quality and Freshness
• •Artisanal Craftsmanship
• •Customer Service Excellence
• •Community Focus

Mejores Prácticas

• •Maintain Tone Consistency: Ensure the "Elegant, Personal, and Professional" tone is consistent across all platforms, from the website's product descriptions to social media captions and customer service responses.
• •Emphasize Bespoke Artistry: Regularly use keywords like "bespoke," "hand-tied," "artisan," "curated," and "expertly designed" to reinforce the brand's value of craftsmanship.
• •Tell a Story: Use copy to tell the story behind the bouquets. Mention the origin of a specific flower, the inspiration for a particular colour palette, or how an arrangement is perfect for a certain mood or occasion.
• •Leverage the Islington Identity: Ground the brand in its locality. Use phrases like "Your local Islington florist," "Hand-delivered in N1," and "From our Islington shop to your home" to build a strong community connection.
• •Write Customer-Centric Descriptions: Focus on the benefit to the customer. Instead of just listing flowers, describe the feeling the bouquet evokes aroma, sensation, or mood such as "a comforting embrace," "a joyful celebration," "an elegant statement." This connects the product to the customer's emotional needs.

Percepción Social

The general perception of Flowers Of Islington is that of a high-quality, reliable local florist. Customers see them as a go-to for special occasions, appreciating the beautiful designs and dependable delivery. The brand is perceived as professional and trustworthy. While most feedback is positive, there is a minor perception of being expensive by some, with isolated concerns about value for money.

Ejemplos de Copy

• •Artistry in Bloom. Bespoke floral designs from the heart of Islington.
• •Bathed in sunlight, the 'Islington Glow' bouquet truly lives up to its name. A curated blend of seasonal ranunculus, fragrant freesias, and delicate waxflower, each stem is chosen to bring warmth and elegance into your home. The perfect gesture to say 'I'm thinking of you.' Discover the full collection via the link in our bio.
• •From joyful wedding celebrations to quiet moments of remembrance, we are honoured to craft the perfect floral story for every occasion. Our bespoke arrangements are designed with care and passion, right here in our Islington shop. What moments are you celebrating this season?
• •A vibrant celebration of colour and life. The Tutti Frutti bouquet is an exuberant mix of the finest seasonal flowers, expertly arranged to create a joyful and uplifting display. With its bright oranges, deep pinks, and sunny yellows, this arrangement is guaranteed to bring a smile. Perfect for birthdays, congratulations, or simply to brighten someone's day.
• •A touch of elegance for your week | New seasonal bouquets inside