Brand Tone

friendly, personal, and appreciative

Brand Values

• •Quality and Freshness
• •Customer Focus and Service
• •Simplicity and Ease
• •Local Connection
• •Emotional Connection

Best Practices

• •Always Prioritize "Local": In website copy, social media posts, and customer interactions, consistently emphasize the "local" aspect – local florists, supporting local growers (if applicable), and understanding the Gold Coast community.
• •Personalize Actively: Encourage florists to add personal touches, like handwritten notes or a quick call to confirm details, and highlight this in marketing. Use "we" and "us" to foster a direct connection.
• •Show, Don't Just Tell, About Quality: Use vivid descriptions of flower freshness and the care taken in arrangements. Back this up with high-quality imagery on all platforms.
• •Maintain a Gracious and Appreciative Voice: Regularly express thanks to customers in social media captions, email communications, and even on packaging. Share positive reviews (with permission) to reinforce this.
• •Keep it Simple and Approachable: Ensure website navigation, the ordering process, and all communications are clear, straightforward, and friendly, avoiding overly technical floristry jargon.

Social Perception

Customers perceive Flowers Gold Coast very positively. Reviews frequently praise the beauty and freshness of the flowers, the excellent and personal customer service, and the reliability of their delivery. Many customers highlight the ease of ordering, especially from overseas, and appreciate the personal touches and willingness to go above and beyond. They are often described as the "best florist" on the Gold Coast, and customers express strong loyalty and a high likelihood of returning. The brand is seen as trustworthy and dedicated to quality.

Copy Examples

• •From our local Gold Coast hands to their heart. Brighten their day with blooms as fresh and vibrant as our community. Order by 3 pm for same-day smiles!
• •Celebrating a milestone? Or just because? We pour our passion into every petal, creating more than just flowers – we create feelings. Let us help you share yours.
• •Life’s moments, beautifully expressed. At Flowers Gold Coast, we believe in quality you can see and service you’ll remember. Your special occasions deserve nothing less.
• •Don’t let distance dim your love. Ordering stunning, fresh flowers for your Gold Coast loved ones is simple and personal with us. We’re your local florist, no matter where you are.
• •Thank you for letting us be a part of your story. Every 'thank you' we receive inspires us to keep crafting beauty, one bouquet at a time. Experience the Flowers Gold Coast difference.