Brand Tone

Purpose-driven & Sincere, Approachable & Friendly, Ethical & Transparent, Activist & Bold (when appropriate), Artisan & Quality-focused

Brand Values

• •Community & Giving Back
• •Social Justice & Activism
• •Ethical Business Practices
• •Accessibility & Inclusivity
• •Quality & Craftsmanship
• •Transparency

Best Practices

• •Lead with Purpose: Always connect the beauty of flowers with the brand's core mission of giving back. Whether it's a product description or a social media post, weave in the "why" behind the blooms.
• •Speak Authentically and Transparently: Use clear, honest language. Avoid jargon or overly corporate speak. Be open about the charities supported and the impact of purchases. This builds trust and reinforces ethical values.
• •Be Warm and Approachable: Write as if you're talking to a friend or a valued member of your community. Use inclusive language. The tone should feel welcoming and down-to-earth.
• •Empower Through Action: Frame messaging to show how the customer becomes part of the solution or the positive impact. Phrases like "Your purchase helps..." or "Together, we can..." can be powerful.
• •Stay True to Activist Roots (When Appropriate): Don't shy away from addressing social issues that align with the brand's values, especially in communications channels like Twitter or blog posts. Ensure this is done thoughtfully and respectfully, reinforcing the brand's commitment to justice.

Social Perception

Highly Positive, Admired for Social Mission, Trusted for Quality and Service, Seen as an Ethical & Modern Alternative, Community-Oriented, Inspiring

Copy Examples

• •Headline: More Than Just Petals. It's a Promise. Body: Every bouquet you send from Flowers for Dreams does more than brighten a day; it supports a local charity. Beautiful flowers, meaningful impact. That’s our pledge to you and our community. #FlowersWithPurpose
• •Headline: Bloom Boldly. Give Back Generously. Body: We believe in the power of flowers to create change. That’s why 25% of our profits go directly to causes fighting for justice and building a better future in our neighborhoods. Send beauty, sow kindness.
• •Headline: Your Special Day, A Brighter Tomorrow. Body: Planning your wedding? Let Flowers for Dreams craft your vision with stunning, sustainably sourced blooms. And the best part? Your beautiful day contributes directly to charities making a real difference. Love in bloom, community in heart.
• •Headline: Artisan Flowers, Honestly Priced, Ethically Sourced. Body: Experience the difference. Fresh, handcrafted arrangements designed with passion and a commitment to fairness. No hidden fees, just beautiful flowers that give back. Join the movement for a more thoughtful floral experience.
• •Headline: Beyond a Bouquet: A Statement of Your Values. Body: In a world that needs more care, choose flowers that stand for something. Our blooms are a vote for community, for justice, for a kinder world. Send a message that resonates.