Brand Tone

friendly, accommodating, and focused on expressing sentiments

Brand Values

• •Customer Focus & Satisfaction
• •Reliability and Timeliness
• •Quality
• •Accessibility and Convenience
• •Expressing Emotions

Best Practices

• •Prioritize Emotional Connection: Use language that evokes feelings of joy, care, love, and thoughtfulness. Focus on how the flowers will make the recipient feel.
• •Emphasize Speed and Ease: Consistently highlight the convenience of same-day delivery and the simplicity of the ordering process. Use action-oriented and straightforward language.
• •Maintain a Friendly and Approachable Voice: Even when being professional, ensure the tone is warm and welcoming. Avoid overly formal or jargon-filled language.
• •Showcase Freshness and Quality: Use descriptive words that convey the vibrancy and high quality of the flowers. Reinforce the 'what you see is what you get' promise where applicable.
• •Be Solution-Oriented: Position the brand as the go-to solution for expressing sentiments quickly and beautifully, especially for busy individuals or last-minute needs.

Social Perception

largely positive, with customers appreciating the quality of flowers, reliable same-day delivery, and the ability to convey emotions effectively

Copy Examples

• •Headline: Say It With Speed & Style: Fresh Flowers Delivered Today in Melbourne. Body: Forgot a special occasion? Or just want to send a spontaneous smile? Flowers Express Co delivers beautiful, fresh bouquets across Melbourne, same day. Because some feelings just can't wait. Order now and let us handle the heartfelt delivery.
• •Social Media Post (Instagram/Facebook): Image: A vibrant, fresh bouquet. Caption: Brighten their day, the Melbourne way! 💐 At Flowers Express Co, we pick the freshest blooms and craft them with care, so your thoughtful gesture arrives looking just as stunning as you imagined. What you see is what they get – pure joy, delivered. #FlowersMelbourne #SameDayDelivery #FreshBlooms #ExpressYourLove
• •Website Banner: Life's Moments, Beautifully Expressed. From birthdays to 'just because,' find the perfect flowers with Flowers Express Co. Easy online ordering, guaranteed freshness, and smiles delivered daily.
• •Email Marketing Subject: Don't Miss a Beat! Last-Minute Flower Delivery Melbourne. Body: Need a beautiful gift, fast? Flowers Express Co has you covered with our reliable same-day flower delivery throughout Melbourne. Choose from stunning arrangements and let us help you make their day unforgettable, even at short notice. Quality and care, delivered express. [Link to website]
• •TikTok Video Idea: Visual: Fast-paced montage of florists creating diverse bouquets, delivery drivers on the move, and happy recipients. Text Overlay/Voiceover: Melbourne! Need flowers, like, YESTERDAY? 😉 We gotchu! Fresh, fast, fabulous. Tap to make someone's day! #FlowersExpressCo #MelbourneFlorist #SameDayBlooms #FlowerPower