Brand Tone

Passionate, Quality-Focused, Caring, Traditional yet Innovative

Brand Values

• •Quality
• •Customer Satisfaction
• •Reliability & Punctuality
• •Passion
• •Environmental Responsibility (emerging)
• •Tradition & Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Quality-Focused, Caring, Traditional yet Innovative) with examples of words to use and avoid. Share this with anyone creating content.
• •Focus on "Why," Not Just "What": Instead of just listing flower types, emphasize the emotion, the story, and the experience of sending and receiving flowers, aligning with the "making every moment unforgettable" mission.
• •Use Sensory and Emotive Language: Incorporate words that evoke the beauty, freshness, and emotional impact of flowers (e.g., "vibrant," "fragrant," "heartfelt," "joyful," "cherished").
• •Maintain a Positive and Reassuring Stance: Especially in contexts like delivery and quality, use language that builds confidence and assures the customer of excellent service and beautiful products.
• •Ensure Consistency Across All Touchpoints: The tone used on the website (product descriptions, FAQs, about us) should extend to any email communications, order confirmations, and (if developed) social media posts and customer service interactions. This creates a cohesive brand experience.

Social Perception

Customer perception is generally shaped by product quality & freshness, delivery reliability, value for money, accuracy of orders, customer service, and website/platform usability.

Copy Examples

• •Flowers Delivery: Where Passion Blooms. Experience the art of fresh, handcrafted bouquets, delivered with care across Italy. Make any moment unforgettable.
• •For over 25 years, we've poured our hearts into delivering more than just flowers – we deliver emotions. At Flowers Delivery, every bloom is chosen with dedication, ensuring your message of love, celebration, or sympathy is expressed beautifully.
• •Indulge in timeless elegance. Our 'Eternal Love' rose bouquet features [Number] premium, velvety roses, hand-selected by local artisans for their vibrant color and lasting freshness. Each stem whispers affection, artfully arranged to create a breathtaking expression of your deepest feelings. Delivered fresh, ready to enchant.
• •Make their birthday bloom brighter! Send a burst of joy with our vibrant birthday collection. Fresh, fragrant, and delivered with a smile, it's the perfect way to say 'Happy Birthday' and show you care, even from afar.
• •Beauty that cares. At Flowers Delivery, we're committed to bringing you stunning arrangements while nurturing our planet. We partner with local florists dedicated to sustainable practices and use eco-friendly packaging, because every beautiful moment shouldn't cost the Earth.