Brand Tone

Romantic & Poetic, Authentic & Down-to-Earth, Passionate & Enthusiastic, Elegant & Refined (with a rustic touch), Educational & Inspiring

Brand Values

• •Seasonality & Sustainability
• •Freshness & Quality
• •Artisanship & Creativity
• •Connection with Nature
• •Personal Connection & Service
• •Beauty & Aesthetics

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Romantic, Authentic, Passionate, Elegant-Rustic, Inspiring/Educational) with examples of words to use and avoid. Share this with anyone creating content.
• •Embrace Storytelling: Whether it's the story of a particular flower, the farm's season, or a couple's wedding, narrative engages and reinforces the romantic and authentic aspects of the brand. Use descriptive, sensory language.
• •Highlight "Farm-Grown" and "Seasonal": Consistently weave these core values and differentiators into copy across all platforms. This reinforces authenticity and sustainability.
• •Maintain Visual-Textual Harmony: Ensure the copy's tone matches the romantic, natural, and elegant imagery used on the website and social media. The words should enhance the feelings evoked by the visuals.
• •Engage Authentically: When responding to comments or messages, maintain the warm, passionate, and knowledgeable tone. This humanizes the brand and reinforces the personal connection value. Avoid overly corporate or generic language.

Social Perception

A provider of exceptionally beautiful, fresh, and natural flowers and floral designs. An idyllic and inspiring place, especially for those interested in flowers, gardening, or rustic aesthetics. Experts in their field, offering valuable workshops and high-quality design services, particularly for weddings. Authentic and passionate about their craft. A high-quality, possibly premium, brand due to the bespoke nature of their services and the aesthetic they project. Customers seem to associate them with special occasions and a touch of natural luxury.

Copy Examples

• •Whispers of spring unfurl in the first blush of our ranunculus. Grown with sunshine and a whole lot of love, right here on the farm. Each petal tells a story of the season's gentle awakening. Bring this fleeting beauty home. #FlowersAndFarm #FarmToVase #SeasonalBlooms #RanunculusLove #ItalianFlowers
• •Your love story, told in flowers. At Flowers and Farm, we weave the wild beauty of our Italian countryside into every bespoke wedding design. From intimate gatherings to grand celebrations, let our seasonal, farm-grown blooms paint the perfect backdrop to your unforgettable day. Discover the art of nature's romance.
• •Subject: Unleash Your Inner Florist: Join Our Summer Flower Workshop! Escape to the fragrant fields of Flowers and Farm and immerse yourself in the art of floral design. Learn to select, combine, and arrange the season's finest blooms, guided by our passionate team. It's more than a workshop; it's a chance to reconnect with nature and cultivate your creativity. Spaces are limited – book your bloom-filled day!
• •The 'Tuscan Sunrise' Bouquet: A hand-tied gathering of the freshest, sun-kissed flowers, picked this morning from our fields. Overflowing with the vibrant hues and delicate scents of the Italian countryside, this bouquet is a heartfelt embrace from nature itself. Perfect for celebrating life's simple joys or sending a message of pure affection. As our flowers are seasonal, specific varieties may vary, but the beauty and spirit remain constant.
• •Dreaming of a wedding filled with natural elegance and breathtaking flowers? Flowers and Farm specializes in farm-to-altar floral design, creating bespoke arrangements that reflect your unique love story and the soul of the Italian landscape. Let's chat about your vision. [Link to Wedding Inquiry Page]