Brand Tone

Artistic & Creative, Authentic & Passionate, Nature-Centric & Reverent, Educational & Generous, Meticulous & Detail-Oriented, Community-Minded, Calm & Mindful

Brand Values

• •Artistry and Creativity
• •Connection with Nature
• •Authenticity and Transparency
• •Quality and Craftsmanship
• •Education and Empowerment
• •Community and Collaboration
• •Patience and Dedication

Best Practices

• •Embrace Storytelling: Share the "why" behind your art – your connection to nature, your creative process, the stories of the flowers, and your collaborations with local farms. Authenticity resonates.
• •Use Evocative, Sensory Language: Describe the colors, textures, and delicate nature of the flowers. Words like "meticulous," "intricate," "vibrant," "delicate," and "ethereal" align with your visual brand.
• •Maintain an Educational and Generous Voice: Continue to share tips, insights, and behind-the-scenes knowledge. This builds trust and positions you as experts who are passionate about sharing your craft.
• •Highlight the "Slow Craft" Aspect: Emphasize the patience, care, and handcrafted nature of your work. This differentiates you from mass-produced items and appeals to an audience that values artistry and mindfulness.
• •Stay True to Your Roots: Consistently reference your inspiration from nature, your commitment to organic materials (where applicable), and your support for local communities. These are core to your identity and values.

Social Perception

Highly Admired Artists, Source of Inspiration, Valued Educational Resource, Producers of High-Quality Work, Evocative of Beauty and Calm

Copy Examples

• •Headline: From Petal to Art: Discover the Soul of Flowers. Body: At Flower Press Studio, we see more than just blooms; we see stories waiting to be told. Each piece is a dance with nature, meticulously crafted to bring the wild's fleeting beauty into your home. Explore our latest collection.
• •Headline: Learn the Timeless Art of Flower Pressing. With Us. Body: Unlock the secrets to preserving nature's delicate artistry. Our comprehensive online course guides you step-by-step, sharing the techniques we've honed through passion and patience. Start your creative journey today.
• •Headline: Art That Breathes: Handpicked & Pressed in the North Fork Valley. Body: Sourced from local Colorado flower farms and our own gardens, every artwork captures a moment of natural wonder. We believe in authenticity, from the earth to your walls.
• •Headline: The Beauty is in the Details. And the Patience. Body: Witness the transformation. Hours of careful selection, pressing, and composing go into every Flower Press Studio original. It's a slow art, a mindful practice, and a tribute to nature's perfection.
• •Headline: More Than Decor, It's Preserved Emotion. Body: Celebrating the ephemeral, our pressed flower art seeks to hold onto the beauty that so often passes too quickly. Bring a piece of enduring nature, and the stories it holds, into your space.