Brand Tone

Nurturing, Traditional, Authentic, Empowering, Accessible & Friendly

Brand Values

• •Natural & Organic
• •Tradition & Heritage
• •Purity & Quality
• •Cruelty-Free & Ethical Practices
• •Customer Well-being
• •Empowerment
• •Community & Social Responsibility

Best Practices

• •Embrace Storytelling: Weave the narrative of "Grandma's wisdom" and the founder's passion for natural ingredients into product descriptions, social media posts, and 'About Us' sections. This reinforces tradition and authenticity.
• •Use Nurturing Language: Employ words like "gentle," "nourish," "cherish," "bloom," "radiance," and "pure" to convey a caring and supportive tone.
• •Highlight Natural Ingredients & Processes: Consistently mention key natural ingredients (like masoor dal, besan, tomato, milk) and the "100% natural," "chemical-free," "paraben-free," and "cruelty-free" aspects in a clear and prominent way.
• •Maintain an Authentic Indian Voice: Incorporate phrases or concepts (like "Nani ke nuskhe") that resonate with the Indian heritage, while ensuring the overall message is clear and accessible.
• •Focus on Empowerment and Solutions: Position products not just as items to buy, but as gentle solutions that empower customers to achieve their skincare goals and feel confident in their natural beauty, echoing the founder's motto.

Social Perception

Trusted & Effective, Safe & Gentle, Authentically Indian, Emerging & Promising, Customer-Focused

Copy Examples

• •Headline: Rediscover Your Radiance. The Way Grandma Intended. Body: Tired of harsh chemicals? Flower Organics brings you the timeless purity of "Nani ke nuskhe," lovingly crafted into skincare that truly nurtures. Experience the gentle power of 100% natural ingredients and let your skin blossom. #GrandmasSecret #PureSkincare
• •Headline: Unlock Nature's Goodness. Unlock Your Glow. Body: At Flower Organics, we believe in the wisdom of the earth. Our Masoor Dal & Milk Serum, inspired by generations of care, is hand-picked and free from anything that doesn't belong on your skin. Just pure, gentle nourishment. #NaturallyYou #FlowerOrganicsBloom
• •Headline: More Than Skincare, It's a Legacy of Love. Body: Each Flower Organics product is a whisper from the past, a tradition of natural beauty passed down. We blend ancient wisdom with modern care to bring you solutions that are as kind to your skin as they are effective. Feel the difference of truly authentic care. #RootedInTradition #ChemicalFreeBeauty
• •Headline: Gentle on Your Skin, Powerful in Results. Body: Why compromise? Flower Organics offers skincare that’s 100% natural, paraben-free, and cruelty-free, yet delivers the radiant results you desire. Experience the magic of kitchen-fresh ingredients and let your skin breathe. #SafeSkincare #RealResults
• •Headline: Your Journey to Healthy, Happy Skin Starts Here. Body: Embrace the Flower Organics way – where ancient recipes meet gentle science. Our Besan & Curd Face Wash is just one example of how we bring you the best of nature, without the nasties. Nurture your skin, naturally. #FlowerOrganicsCare #IndianSkincareSecrets