Brand Tone

Authentic, personal, whimsical, approachable, and story-driven, reflecting a creative individual's passion and playfulness, combining a down-to-earth narrative with creative charm.

Brand Values

• •Authenticity and Personal Story
• •Unique Experiences
• •Community and Local Focus
• •Creativity and Passion
• •Sustainability

Best Practices

• •Lead with the Story: Always weave the brand's authentic story into the copy. Mention Maeve's journey, the origin of the business, and the passion behind it to maintain a personal, relatable connection.
• •Highlight the "Rosebud" Experience: The flower truck is the brand's most unique selling proposition. Emphasize the experience—not just the flowers. Use words like "unique," "memorable," "charming," and "interactive" to describe it.
• •Use a Warm and Approachable Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "we're") and personal pronouns ("I," "we") to keep the tone friendly and down-to-earth. Avoid overly corporate or formal language.
• •Emphasize Local Roots: Mentioning Philadelphia, Elkins Park, and Montgomery County reinforces the brand's community focus. This appeals to local customers and builds a sense of trust and shared identity.
• •Showcase Accolades and Reviews Naturally: Integrate social proof like the "Best of Philly" award and glowing customer testimonials into copy to build credibility without sounding boastful. For example, "Find out why Philadelphia magazine named us 'Best Mobile Flower Outfit'"... works better than "We won an award."

Social Perception

Perceived as a high-quality, creative, and unique local business, offering a premium yet personal service. Known for its novelty (the vintage VW flower truck) and beautiful arrangements, it is seen as a creator of special memories, with its reputation solidified by awards like 'Best of Philly'.

Copy Examples

• •Meet Rosebud, our 1959 VW Transporter and the life of the party! She’s more than just a pretty face—she’s a flower bar, a photo op, and a favor station all in one. Making memories, one bloom at a time. #TheFlowerMama #PhillyWeddings #FlowerTruck #UniqueWeddingIdeas
• •More Than Just Flowers, We Deliver an Experience. Discover The Flower Mama’s vintage flower truck and bespoke bloom bar for your next event.
• •Looking for a touch of whimsy for your bridal shower? Imagine your guests creating their own beautiful bouquets from our charming vintage flower truck, Rosebud. It's an activity and a party favor, all rolled into one unforgettable experience. Let's make your celebration bloom!
• •Voted 'Best of Philly' for a reason! The Flower Mama isn't your average florist. From our iconic 1959 flower truck to our custom-grown blooms, we bring a unique and personal touch to every event. Book Rosebud for your next celebration in the Philadelphia area!
• •Grown right here in my Elkins Park garden, this arrangement is a snapshot of the season. Each flower was hand-picked with care, from my home to yours. A simple, beautiful way to bring a little joy inside.