Brand Tone

Romantic & Sentimental, Nature-Inspired & Appreciative, Handcrafted & Authentic, Friendly & Approachable, Gift-Oriented

Brand Values

• •Beauty of Nature: Capturing and preserving the delicate beauty of real flowers.
• •Craftsmanship & Quality: Commitment to handmade, high-quality sterling silver jewelry.
• •Individuality & Uniqueness: Offering one-of-a-kind pieces due to the use of real, individual flowers.
• •Sentimental Connection: Creating jewelry that holds personal meaning and commemorates special moments or relationships.
• •Sustainability & Ethical Sourcing: Commitment to ethically harvested flowers and environmentally conscious practices like tree planting.
• •British Heritage: Proud of its UK origins and craftsmanship.

Best Practices

• •Embrace Storytelling: Share the brand's origin, the journey of a flower into a piece of jewelry, or the sentimental stories behind certain flower types. This reinforces the romantic and authentic aspects.
• •Use Nature-Rich Language: Incorporate words like "bloom," "petal," "meadow," "blossom," "natural," "delicate," and "everlasting" to keep the connection to nature prominent.
• •Highlight the "Handmade" Aspect: Continuously remind the audience that each piece is crafted by artisans, emphasizing care, uniqueness, and quality.
• •Focus on Emotional Connection: Frame products around gifting, memories, love, and appreciation. Use language that evokes feelings and sentimentality.
• •Maintain Visual Consistency: Ensure that all imagery (product photos, social media posts) aligns with the brand's natural, delicate, and romantic aesthetic. High-quality, well-lit photos that showcase the flowers clearly are crucial.

Social Perception

Positive & Trusted, Unique & Charming, Ideal for Gifting, High-Quality Keepsakes, Associated with Nature and Delicacy

Copy Examples

• •Headline: "Keep a Little Piece of Nature Close to Your Heart. ✨" Body: "Our handcrafted sterling silver necklaces feature real, delicate flowers, each one as unique as your story. The perfect way to wear a memory or gift a touch of everlasting beauty. #RealFlowerJewelry #HandmadeWithLove #ShriekingViolet" Tone: Romantic, Nature-Inspired
• •Headline: "More Than Just Jewelry, It's a Feeling. 💖" Body: "From birthdays to 'just because' moments, say it with flowers that last forever. Each Shrieking Violet piece is a tiny treasure, handmade to capture the fleeting beauty of nature. What moment will you celebrate? #SentimentalGift #UniqueJewellery #MadeInUK" Tone: Sentimental, Gift-Oriented
• •Headline: "Bloom Authentically. 🌸" Body: "Why wear the ordinary? Our real flower jewelry is a whisper of the wild, a nod to nature's artistry, and a celebration of your unique style. Handcrafted with passion and sterling silver. Discover your bloom. #ShriekingViolet #NatureInspired #Craftsmanship" Tone: Authentic, Nature-Inspired
• •Headline: "The Art of Gifting, Naturally. 🎁" Body: "Looking for a gift that truly speaks from the heart? Our exquisite real flower jewelry, from delicate forget-me-nots to vibrant poppies, offers a timeless way to show you care. Beautifully boxed and ready to delight. #FlowerJewelry #ThoughtfulGifts #SpecialOccasion" Tone: Gift-Oriented, Appreciative
• •Headline: "Tiny Flowers, Big Love. Ethically Crafted, Uniquely Yours. 🌳" Body: "At Shrieking Violet, we believe in beauty that gives back. Our stunning real flower jewelry is not only handmade with love but also with a commitment to ethical sourcing and sustainability. Wear a piece of nature, responsibly. #SustainableJewelry #EthicalGifting #RealFlowersRealBeauty" Tone: Authentic, Nature-Inspired, Values-Driven