Brand Tone

Artistic & Creative, Passionate, Exclusive & Premium, Youthful & Trendy, Approachable & Engaging

Brand Values

• •Individuality & Self-Expression: Providing customers with a way to showcase their unique style.
• •Creativity & Artistry: Celebrating the fusion of art and fashion.
• •Craftsmanship & Quality: Emphasizing the skill and care put into each custom piece.
• •Uniqueness: Offering products that stand out from mass-produced items.
• •Passion: A deep-rooted enthusiasm for sneaker culture and design.

Best Practices

• •Embrace Artistic Language: Use descriptive words that evoke creativity, craftsmanship, and visual appeal (e.g., "vibrant hues," "intricate details," "hand-crafted," "bespoke design," "wearable art").
• •Highlight Individuality and Uniqueness: Continuously reinforce the idea that FLOWER INSTINCTS sneakers are not just shoes, but a form of self-expression and a statement of personal style.
• •Speak with Passion: Let genuine enthusiasm for sneaker culture and art shine through. Use exclamation points judiciously for excitement, and share the inspiration or story behind designs.
• •Adapt to the Platform, Maintain Core Identity: While TikTok copy can be more casual and trend-driven than website copy, the underlying values of artistry, quality, and uniqueness should remain consistent.
• •Engage and Inspire: Ask questions, encourage user-generated content, and position the brand as a source of inspiration for those looking to express themselves through fashion and art. Use an approachable yet expert voice.

Social Perception

Highly Admired for Skill, Desirable & Aspirational, Innovative, Community-Oriented, Worth the Investment

Copy Examples

• •Instagram Post (Image: Detailed shot of a newly finished custom sneaker): "From blank canvas to wearable masterpiece. ✨ Each pair tells a story. What will yours say? #FlowerInstincts #CustomKicks #SneakerArt #WearYourArt" Tone: Artistic, Passionate, Exclusive.
• •TikTok Video Caption (Video: Fast-paced montage of the painting process): "Watch the magic happen! 🖌️👟 Transforming sneakers, one brushstroke at a time. Cop yours & own the drip. Link in bio! #FlowerInstinctsSneakers #CustomSneakers #ArtProcess #Sneakerhead" Tone: Youthful, Trendy, Creative, Engaging.
• •Website Homepage Banner: "FLOWER INSTINCTS: Where Art Meets Sole. Discover sneakers as unique as you are. Hand-crafted. Infinitely creative." Tone: Artistic, Premium, Emphasizing Individuality.
• •Email Newsletter Subject Line (for a new collection drop): "Unleash Your Instinct: Fresh, Hand-Painted Drops Are Here! 🌸👟" Tone: Passionate, Exclusive, Playful nod to the brand name.
• •Instagram Story (Poll: Asking followers to choose the next design theme): "Help us create the next masterpiece! What vibe are you feeling for our upcoming sneaker art? [Poll: Option A vs. Option B] Your vision, our canvas. #FlowerInstincts #InteractiveArt #SneakerDesign" Tone: Engaging, Community-Oriented, Creative.