Brand Tone

Joyful and Passionate, Friendly and Approachable, Modern and Stylish, Caring and Empathetic, Confident and Quality-Focused

Brand Values

• •Joy and Happiness
• •Quality and Freshness
• •Customer Satisfaction
• •Self-Love and Gifting
• •Accessibility and Convenience
• •Creativity and Style
• •Social Responsibility/Giving Back
• •Passion for Floristry

Best Practices

• •Embrace "Joyful" Language: Consistently use positive, uplifting, and emotive words that convey happiness, delight, and the beauty of flowers. Think "radiant," "bliss," "cherish," "vibrant."
• •Speak Like a Friend: Adopt a warm, approachable, and slightly informal tone. Ask questions, use contractions, and write as if you're talking to someone you know and like.
• •Highlight the "Why" Not Just the "What": Focus on the experience and emotion behind the flowers – the joy of receiving, the act of self-care, the thoughtfulness of a gift – rather than just describing the product.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high-quality," use descriptive language that implies it, e.g., "Blooms cut fresh at dawn," "Petals bursting with colour," "Lush foliage that lasts."
• •Weave in Core Values: Subtly incorporate brand values like self-love, care (for pets, for the community), and the passion for floristry into your storytelling and product descriptions.

Social Perception

Positive Overall, Trusted for Gifting, Stylish and Modern, Reliable Service

Copy Examples

• •Headline (Website/Social Media): "Spark Joy, Delivered. ✨ Fresh, stunning blooms to brighten your day (or someone else's!). Order your FlowerFix today."
• •Instagram Caption: "That feeling when your FlowerFix arrives! 🌸 Wild, wonderful, and picked just for you. Who are you treating this week? #FlowerFixUK #LetterboxJoy #FreshFlowerLove"
• •Email Subject Line (Subscription): "A Little Box of Happiness is Coming Your Way! 🌿 Your Next FlowerFix is Here."
• •Product Description Snippet (Pet-Friendly Bouquet): "Pawsitively beautiful! 🐾 Our pet-friendly 'Sunshine Delight' bouquet brings all the cheer, none of the worry. Fresh, fabulous, and safe for your furry friends."
• •Promotional Copy (Self-Treat): "You deserve this. 💛 Unwind, create, and fill your home with beauty. Our DIY Letterbox Flowers are the perfect act of self-love. Go on, get your FlowerFix!"