Brand Tone

Elegant, heartfelt, meticulous, gentle, romantic, professional, and detailed. It focuses on passion, handcrafted quality, and creating lasting memories.

Brand Values

• •Passion for Craftsmanship
• •Personalization and Attentiveness
• •The Healing Power of Flowers
• •Japanese-inspired Aesthetics
• •Creating Lasting Memories

Best Practices

• •Always Use Evocative and Emotive Language: Instead of just describing a product, describe the feeling it evokes. Use words like "cherish," "celebrate," "heartfelt," "timeless," and "enchanting" to connect with the customer's emotions.
• •Highlight the "Handcrafted" and "Meticulous" Angle: Consistently remind the audience that products are not mass-produced. Phrases like "crafted with passion," "attention to every detail," and "bespoke for you" reinforce the brand's core value of craftsmanship.
• •Weave the Founder's Story into the Narrative: Reference the brand's origin and the founder's passion and Japanese training where appropriate. This adds authenticity and builds a stronger connection with customers who value artistry and a personal touch.
• •Focus on "Forever" and "Preserving Memories": The use of preserved flowers is a unique selling proposition. The copy should always link this feature to the benefit of creating a lasting memento of a special day, whether it's a wedding, anniversary, or birthday.
• •Maintain a Gentle and Elegant Tone: The voice should never be loud, pushy, or overly casual. It should remain sophisticated, caring, and professional, mirroring the delicate and refined nature of the floral arrangements themselves.

Social Perception

Overwhelmingly positive; perceived as passionate, attentive, and helpful. Customers see the brand as a high-quality, reliable partner for creating unique, tailor-made floral arrangements for important occasions, especially weddings, valuing their unique and lasting products.

Copy Examples

• •A promise of forever, held within petals that last a lifetime. Our handcrafted preserved flower ring box is designed to be the perfect keeper of your most precious moment. Meticulously crafted, endlessly beautiful. Entrust the details of your special day to us. #FlowerDiaryHK #PreservedFlowers #WeddingDetails #HongKongWedding #RingBox
• •Discover the Art of Japanese Preserved Flowers. Join our intimate workshop and learn to create beauty that doesn't fade. Guided by our passion for floral artistry, you'll craft a stunning piece to brighten your home or gift to someone special. It's more than a class; it's a moment of healing and creation. Limited spots available.
• •Your Story, Told in Flowers. Handcrafted floral designs that preserve life's most beautiful moments. From bespoke wedding bouquets to timeless gifts, we pour our passion into every petal.
• •Each bouquet from Flower Diary is a conversation. It begins with your vision and ends with a unique, handcrafted arrangement that speaks from the heart. Drawing on refined Japanese floral artistry, we select each preserved flower to create a composition that is both elegant and deeply personal. A beautiful way to make a memory last forever.
• •For Your Perfect Day: Details That Last a Lifetime