Brand Tone

Practical & Solution-Oriented, Informative & Expert, Direct & Sales-Driven, Reliable & Trustworthy, Approachable & Friendly

Brand Values

• •Quality
• •Customer Satisfaction
• •Value for Money
• •Innovation & Solutions
• •Reliability & Expertise
• •Nationwide Reach & Efficiency

Best Practices

• •Focus on Solutions: Always frame product descriptions and ad copy around solving a customer's problem or meeting a specific need (e.g., "Secure your water supply," "Transport fuel safely").
• •Use Clear, Concise Language: Avoid overly technical jargon where possible, or explain it clearly. The language should be straightforward and easy to understand, reflecting practicality.
• •Highlight Quality and Reliability: Consistently mention the durability of products, the quality of materials, and the reliability of the solutions offered. Use words like "robust," "durable," "secure," "trusted."
• •Maintain an Expert Yet Approachable Voice: While showcasing expertise, ensure the tone remains helpful and accessible. Encourage customers to reach out for advice, reinforcing the "expert advice" promise.
• •Be Direct and Action-Oriented in Calls to Action: Use clear and compelling calls to action that guide the user on what to do next (e.g., "Shop Now," "Get a Quote," "Learn More," "Call Us Today").

Social Perception

Problem Solvers, Resourceful & Versatile, Reliable Supplier, Knowledgeable Resource

Copy Examples

• •Headline: Need Secure Liquid Storage? Trust Flowbins. Body: From 1000L IBC tanks to specialized fittings, Flowbins offers durable and reliable solutions for your water, chemical, or fuel storage needs. Quality you can count on, service you can trust. Explore our range today! Call to Action: Visit flowbins.co.za or Call Us for Expert Advice!
• •Headline: Don't Let Water Shortages Catch You Off Guard. Body: Flowbins provides robust rainwater harvesting systems and water storage tanks to ensure you have a dependable water supply when you need it most. Easy to install, built to last. Call to Action: Secure Your Water Future! Shop Now.
• •Headline: Efficient Diesel Transport? We've Got You Covered. Body: Our range of diesel bowsers, complete with pumps and fittings, makes refueling on-site simple and safe. New and reconditioned options available to suit your budget and needs. Call to Action: Get a Quote Today!
• •Headline: Quality IBC Fittings & Accessories – Everything You Need in One Place. Body: Find the perfect adaptors, valves, nozzles, and pumps for your flowbins. Durable, compatible, and competitively priced to keep your operations flowing smoothly. Call to Action: Browse Accessories at flowbins.co.za.
• •Headline (more direct, for social media/specials): Big Savings on Flowbins! 🇿🇦 Body: Running low on storage? Stock up now with our special offers on A-Grade reconditioned IBC tanks. Perfect for farms, businesses, and homes. Nationwide delivery! Call to Action: Call [Phone Number] or DM us to order! #FlowbinDeals #WaterStorageSolutions