Brand Tone

Elegant & Sophisticated, Quality-focused & Confident, Appreciative of Beauty & Nature, Helpful & Informative

Brand Values

• •Realism & Quality
• •Durability & Longevity
• •Artistry & Craftsmanship
• •Customer Satisfaction
• •Bringing Nature Indoors, Permanently

Best Practices

• •Use Elegant & Evocative Language: Employ words like 'exquisite,' 'meticulous,' 'artistry,' 'timeless,' 'unparalleled,' and 'sophistication' to reinforce the luxury and quality aspects.
• •Focus on the 'Real Touch' Sensory Experience: Continuously highlight the lifelike look *and* feel of the flowers, emphasizing their ability to be mistaken for fresh blooms.
• •Emphasize Longevity and Low Maintenance: Consistently message the benefit of lasting beauty without the need for care, contrasting with the ephemeral nature of real flowers.
• •Showcase Craftsmanship and Design: Remind the audience that these are not mass-produced items but rather thoughtfully designed and handcrafted arrangements.
• •Maintain Visual Consistency: Ensure that the copy is always paired with high-quality, elegant imagery that reflects the brand's sophisticated aesthetic. The words and visuals must align.

Social Perception

High-Quality Alternative, Realistic & Deceiving (in a good way), Investment in Decor, Aesthetic Enhancer, Generally Positive with Some Service Hiccups

Copy Examples

• •Headline: Experience Everlasting Elegance. Discover Flovery. Body: Indulge in the breathtaking realism of Flovery's Real Touch arrangements. Meticulously handcrafted to capture nature's fleeting beauty, designed to grace your home forever. No wilting, no watering—just timeless sophistication.
• •Headline: The Secret to Effortless Beauty? It's Flovery. Body: Why choose between beauty and longevity? With Flovery's luxury artificial flowers, you embrace both. Each petal, each bloom, is a testament to unparalleled artistry, bringing a touch of nature's perfection into your life, indefinitely.
• •Headline: So Real, You'll Second Guess. That's the Flovery Promise. Body: Our Real Touch flowers are crafted with such precision and passion, they blur the line between nature and artistry. Elevate your space with arrangements that evoke the freshness of a garden, year after year.
• •Headline: Beyond Artificial. Beyond Expectation. This is Flovery. Body: Move beyond the ordinary with floral designs that redefine artificial. Flovery offers a curated collection of the world's finest faux botanicals, arranged with an artist's eye for detail and a commitment to enduring quality.
• •Headline: Gift the Beauty that Lasts. Gift Flovery. Body: For a gesture that continues to delight long after the occasion, choose a Flovery Real Touch arrangement. The perfect expression of lasting affection, crafted with passion and designed to be cherished.