Tono de Marca

emotional, elegant, and supportive

Valores de Marca

• •Beauty and Quality
• •Emotional Connection
• •Customer-Centricity
• •Passion for Floristry
• •Support and Empathy

Mejores Prácticas

• •Lead with Emotion: Always connect the flowers to a feeling or a moment. Instead of just describing the product, describe the experience it creates (e.g., "the joy of a surprise delivery," "a touch of comfort").
• •Use Elegant and Evocative Language: Choose words that reflect beauty, quality, and care. Adjectives like "bespoke," "elegant," "vibrant," and "heartfelt" align with the brand's tone.
• •Maintain a Supportive Voice: Whether for a celebration or a somber occasion, the tone should always be supportive and empathetic. This builds trust and positions the brand as a caring partner.
• •Keep it Clean and Concise: Just like the brand's visual aesthetic, the copy should be uncluttered and easy to read. Let the message be clear and the accompanying visuals powerful.
• •Reinforce Brand Values: Subtly weave in the brand's core values. Mention the passion of the florists, the quality of the seasonal blooms, and the brand's role in significant life events to build a consistent and strong brand identity.

Percepción Social

Flove cultivates a perception as a high-end, boutique flower service. The consistent, beautiful, and professional visuals on Instagram and Facebook project an image of a trustworthy and aesthetically refined brand. By catering to significant life events like weddings and funerals, as well as providing corporate services, Flove positions itself as a versatile and dependable floral expert. The brand is perceived as a thoughtful and premium choice for consumers who value quality, artistry, and emotional resonance in their floral gifts.

Ejemplos de Copy

• •Let flowers tell your love story. On your most important day, every detail matters. We craft bespoke floral arrangements that capture the essence of your journey together, creating memories that will bloom forever. Let's design your dream day. #FloveWeddings #BridalBouquet #LoveInBloom
• •You don't always need a reason to make someone's day. Send a spontaneous burst of joy with our florist's choice bouquet. Fresh, seasonal, and arranged with love—just because. #FloveMoments #SendLove #FlowerDelivery
• •In moments of quiet reflection, flowers can offer a gentle comfort. This elegant arrangement of serene white blooms is a heartfelt way to express your sympathy and honor a cherished memory. We are here to help you convey your support when words are not enough. #WithSympathy #FloveSupport
• •Elevate your brand and create a welcoming atmosphere for your clients and team. Our corporate flower service brings bespoke, seasonal beauty to your workspace, delivered weekly. Leave a lasting impression that speaks of quality and care. #FloveBusiness #CorporateFlowers #BrandExperience
• •Hello [Customer Name], Embrace the beauty of the season. Our new collection is inspired by the vibrant colors of [Season], crafted to bring warmth and elegance into your home. For a limited time, enjoy complimentary delivery on all seasonal bouquets. A perfect touch of nature, delivered with love. #FloveSeasonal #FlowerSubscription