Brand Tone

Personal and Passionate, Appreciative and Humble, Quality-focused and Unique

Brand Values

• •Hand craftsmanship and Artistry
• •Personalization and Uniqueness
• •Customer Satisfaction and Service
• •Small Business Support
• •Quality Materials

Best Practices

• •Tell the Story: Briefly weave in the brand's origin (passion, dream, small business) where appropriate to build connection and authenticity.
• •Highlight Quality and Care: Mention the care taken in creating each item or the quality of materials used, reinforcing the value beyond mass-produced alternatives.
• •Maintain a Tone of Gratitude: Continue to express appreciation for customer support, reinforcing the small business feel and building loyalty.
• •Use personalized language to make the customer feel valued.
• •Showcase the 'Made in UK' aspect to appeal to local customers and emphasize quality.

Social Perception

Trusted (especially on Etsy), Emerging (on standalone website and newer social platforms), Associated with Special Occasions

Copy Examples

• •We take pride in creating products that aren’t mass produced making your gift not only special but UNIQUE.
• •Thank you for supporting our small business!
• •Creating unique personalised pieces with high quality materials.
• •Handmade with love in the UK.
• •Personalized gifts for every special occasion.