Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Authentic, Passionate, and Inspirational
Brand Values
- •Sustainability & Waste Reduction
- •Creativity & Craftsmanship
- •Community & Collaboration
- •Resilience & Purpose
- •Education & Awareness
Best Practices
- •Lead with the "Why": Always connect the product back to the mission. Don't just sell a bag; sell the story of transformation, resilience, and positive environmental impact behind it.
- •Use Authentic and Passionate Language: Write in a genuine, first-person voice (as "we" or from "Kate"). Use words like "passion," "purpose," "love," and "mission" to convey the brand's dedication.
- •Highlight the Material's Origin: Be specific about what each item was made from (e.g., "decommissioned life jacket," "broken inflatable," "retired event banner"). This reinforces the value of upcycling and makes each product feel unique.
- •Emphasize "Handmade in Cornwall": Rooting the brand in a specific, creative community adds value and authenticity. It speaks to craftsmanship, local pride, and a connection to the coastal environment that inspires the brand.
- •Inspire Action Beyond Purchase: Encourage the audience to join the "movement." Use calls-to-action that invite them to learn more about sustainability, participate in a workshop, or properly dispose of their own difficult-to-recycle items, positioning the brand as an educational resource, not just a retailer.
Social Perception
Flotsam Flo is perceived as an innovative and inspirational small business making a tangible positive impact. It is celebrated for its creative and high-quality upcycling, with partners like Royal Mail noting they've "never looked so good." The brand is viewed as a leader in the local circular economy, turning trash into treasure while supporting its community. The founder's personal story of resilience is a powerful and widely respected element of the brand's identity, adding a layer of authenticity that resonates with the public.
Copy Examples
- •From retired RNLI life jacket to your new adventure-ready backpack. Every stitch tells a story of rescue and reinvention. This material, once destined for landfill, is now ready for a new life exploring with you. Each bag is handmade with purpose in our Cornish studio. Limited pieces available. #FlotsamFlo #UpcyclingWithPurpose #MadeInCornwall #SustainableFashion
- •Waste Transformed. Stories Reimagined. Discover unique, handcrafted accessories made from repurposed materials and join our mission to protect the planet, one beautiful bag at a time.
- •That broken inflatable? Don't bin it. We give it a second chance. Now it's this! We see treasure where others see trash. Turning plastic waste into one-of-a-kind pieces. ✨ #FromWasteToWonderful #CircularEconomy #Upcycling
- •Tired of fast fashion? Make a statement with a bag that truly matters. Flotsam Flo accessories are handcrafted in Cornwall from materials saved from landfill. Shop our collection and carry a piece of a bigger story. Your purchase supports waste reduction and community projects. Learn more and shop now.
- •This tote carries more than just your essentials—it carries a story. Handcrafted from a decommissioned festival banner, its vibrant, durable fabric has been given a new purpose. Featuring original details from the banner, no two bags are exactly alike. With sturdy straps and a spacious interior, it's the perfect, sustainable companion for your daily market runs and weekend escapes. Dimensions: 40cm x 35cm. Material: Repurposed vinyl banner.
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