Brand Tone

Empowering, inspirational, and scientific. The language is positive and motivational, encouraging customers to optimize well-being and achieve full potential, framing scientific backing accessibly and benefit-oriented. It's also authentic and personal, sharing the founders' wellness journey.

Brand Values

• •Holistic Wellness
• •Natural Ingredients & Scientific Validation
• •Peak Performance
• •Authenticity and Inspiration
• •Quality and Efficacy

Best Practices

• •Lead with the "Why": Always connect product features to the ultimate benefit for the customer—achieving their desired "flow state." Instead of just saying "Contains Sceletium," say "Powered by South African Sceletium to elevate mood and reduce stress."
• •Use Empowering Language: Employ verbs and adjectives that inspire action and confidence. Words like "unlock," "harness," "elevate," "crush," and "discover" align perfectly with the brand's motivational tone.
• •Maintain Authenticity: Continue to weave the founders' story and the brand's South African heritage into the narrative. This creates a unique identity and builds trust, setting Flostate apart from generic supplement brands.
• •Balance Science and Simplicity: Reference the scientific backing of your products to build credibility, but always explain the benefits in a simple, relatable way. For example, "Optimizes serotonin and dopamine levels for an enhanced state of emotional well-being."
• •Foster a Community: Use social media copy to ask questions and encourage user-generated content related to wellness, focus, and personal goals. This builds an engaged community around the shared value of self-improvement.

Social Perception

Largely positive. Customers report tangible benefits like enhanced mental clarity, better focus, and improved mood. The brand is seen as a trustworthy source for performance and wellness supplements, with founders' personal stories and South African roots adding authenticity. No significant negative feedback.

Copy Examples

• •Find your focus. That seamless state where distractions fade and productivity flows. Our FlowMind Nootropic is crafted with nature-driven ingredients to help you tune out the noise and tune into your potential. Unlock your best work. #FindYourFlow #MentalClarity #PeakPerformance
• •More Energy, Less Burnout. Tired of hitting that 3 PM wall? Flostate is your daily companion for sustained mental and physical energy. No jitters, no crash—just clean, focused power to conquer your day. Discover the difference and get back into your flow.
• •Welcome to Your Optimal State of Being. Harnessing the power of South African botanicals and cutting-edge science to elevate your mind, body, and spirit. Shop Wellness
• •Tired of being tired? It's time to find your flow.
• •My secret to staying focused & energized all day ✨