Brand Tone

approachable, community-focused, and genuinely friendly

Brand Values

• •Community-Centric
• •Family and Service
• •Entrepreneurial Spirit
• •Versatility and Celebration

Best Practices

• •Always Use "Y'all": Consistently use welcoming, colloquial language like "y'all" to maintain the friendly, Southern-hospitality tone established on the website.
• •Lead with the Local Angle: In all marketing materials, emphasize that the business is locally owned and operated in and for the Brandon community. This is a core part of the brand's identity.
• •Tell the Founders' Story: Regularly reference the founders, Allie and Kelley, and their backgrounds. This personalizes the brand and builds trust by reminding customers they are dealing with relatable local professionals, not a faceless company.
• •Focus on "Effortless" and "Memories": The copy should focus on the benefit to the customer—an easy, stress-free event that allows them to create lasting memories. Frame the service as a solution for busy families and individuals.
• •Maintain a Personal and Approachable Voice: Avoid overly corporate or formal language. All copy, from the website to email responses, should sound like it's coming from a helpful and friendly neighbor. Keep sentences clear, warm, and direct.

Social Perception

Hyper-local, managed through word-of-mouth within the Brandon, MS community. Perceived as a trustworthy and competent local business.

Copy Examples

• •From birthday parties to baby showers, let's make your next celebration unforgettable. Flossy Jane Designs is your local, family-run venue in the heart of Brandon. Let's start planning!
• •The 'Effortless Celebration' Package: We handle the details so you can enjoy the memories. This package includes 3-hour use of our main party room, standard decorations, and clean-up. As busy moms ourselves, we know how important it is to make party planning simple and fun.
• •Why just host a party when you can create a memory? Flossy Jane Designs, founded by locals Allie Walters and Kelley Powell, offers a charming venue and decorating services right here in Brandon. For us, it's about community and celebration. Contact us to book your next event.
• •Thanks so much for reaching out to Flossy Jane Designs! We're thrilled at the chance to be a part of your special event. One of us will get back to you personally within 24 hours to discuss the details. In the meantime, feel free to browse our party package options on our website!
• •We're Allie and Kelley—a teacher and a nurse who decided to combine our passion for decorating and community into a space for everyone in Brandon to enjoy. Flossy Jane Designs is more than a business to us; it's a way to help our neighbors celebrate life's best moments.