Brand Tone

Playful, Youthful, Cute, Girly, Trendy, and Approachable

Brand Values

• •Aesthetics & Joy
• •Affordability
• •Self-Expression & Confidence
• •Trend-Consciousness
• •Quality within Reach
• •Emotional Connection

Best Practices

• •Embrace the "Cute" & "Girly" Aesthetic: Consistently use descriptive words like "cute," "adorable," "sweet," "dreamy," "princess," "sparkle," and "lovely." Let the packaging and product designs inspire the language.
• •Use Youthful & Playful Language: Incorporate lighthearted, enthusiastic, and approachable language. Emojis (✨💖🌸🎀😊) can be used appropriately to enhance this youthful feel, especially on social media.
• •Highlight Fun & Self-Expression: Frame makeup as an enjoyable activity for expressing individuality and creativity. Encourage users to play with looks and have fun with their products.
• •Keep it Positive & Uplifting: The overall tone should be optimistic and confidence-boosting. Focus on the joy and beauty that the products can bring to the user's day.
• •Stay Visually Cohesive: Ensure that the copy is always paired with visuals (photos, videos, graphics) that reinforce the cute, colorful, and trendy aesthetic of the FLORTTE brand. The words and images must work together.

Social Perception

FLORTTE is largely perceived by its target audience as a source of fun, trendy, and highly affordable makeup with exceptionally cute packaging. It's popular among those who enjoy C-beauty and aesthetically driven products. The visual appeal is a significant driver of its popularity on platforms like TikTok. However, the controversy in late 2024 surrounding the "Little Bow Series" generated considerable negative sentiment, leading to accusations of being "vulgar" and disrespectful to its female customer base. There are also some concerns regarding product consistency and performance.

Copy Examples

• •✨ Unlock Your Cutest Vibe! ✨ Body: Dip into a world of dreamy colors & dazzling shine with FLORTTE! Our super-cute essentials are here to make your makeup routine a total treat. Sparkle on, gorgeous! 💖 #FlortteMagic #CuteAndSweet
• •Lip Love Alert! 💋 Body: Get ready for pout-perfection! Our [Product Name, e.g., Jelly Kiss Lip Tint] glides on for a juicy burst of color that’s irresistibly cute and comfy all day. Smile a little brighter! #FlortteLips #SoAdorable
• •Eyes That Mesmerize! 👀💫 Body: From soft & sweet to bold & bright, create your dream eye looks with our [Product Name, e.g., Twinkle Eyeshadow Palette]. Packed with pretty pigments and endless possibilities! What’s your go-to glam? #FlortteEyes #PlayfulLooks
• •Oh My Blush! 🥰🌸 Body: Get that "just-got-complimented" glow with a sweep of our [Product Name, e.g., Cheeky Pop Blush]! Adorable shades in even more adorable packaging. A little pop of pretty for your day! #FlortteCheeks #SweetAndChic
• •Your Daily Dose of Darling! 🎀 Body: Why fit in when you were born to stand out? FLORTTE brings you the cutest tools to express your unique sparkle, affordably! Let's make every day a little more fabulous. #FlortteBeauty #BeYouBeCute