Brand Tone

Elegant & Natural, Approachable & Friendly, Passionate & Authentic, Empowering & Uplifting

Brand Values

• •Natural Purity: Focus on pure floral essences and authentic scents.
• •Quality Craftsmanship: Handmade perfumes with French ingredients, blended in Hong Kong, adhering to international standards.
• •Customer Joy & Confidence: Aiming to make wearers feel confident and radiate their unique charm.
• •Local Pride: Emphasizing its Hong Kong roots and success as a local brand.
• •Innovation: Developing a range of scented products, including functional fragrances and exploring new scent profiles.

Best Practices

• •Embrace Floral Language: Consistently use evocative words and imagery related to flowers, nature, blooming, and gardens. Think delicate, radiant, fresh, vibrant, petal-soft, etc.
• •Uphold "Blossom Like Flowers": Ensure this core philosophy is subtly or directly woven into messaging, emphasizing self-expression, confidence, and natural beauty.
• •Highlight Craftsmanship & Quality: Mention the Hong Kong origin, handcrafted nature, and use of quality (French) ingredients to reinforce trust and the premium feel.
• •Maintain an Uplifting and Positive Voice: Focus on the joy, beauty, and confidence that the fragrances bring to the wearer. Keep the tone encouraging and aspirational.
• •Speak Authentically: Reflect the founder's passion and the brand's genuine love for creating unique, pure scents. Avoid overly trendy or generic marketing jargon; let the quality and story speak.

Social Perception

High-Quality Local Brand, Authentic Floral Scents, Unique and Memorable, Good Value, Innovative and Growing, Founder-Driven Passion

Copy Examples

• •Introducing 'Serene Blossom' – our newest olfactory poem. Handcrafted in Hong Kong with the purest French floral extracts, each spritz invites you to unfurl your unique elegance. Discover the scent that lets you blossom. #Floroma #SereneBlossom #BlossomLikeFlowers
• •From a passion for pure floral essences to a bottle of confidence you can wear. At Floroma, we believe every woman deserves to bloom. Our founder, Jane, crafts each scent to inspire your inner radiance. #FloromaStory #HandmadePerfume #HongKongCrafted
• •Let the gentle aroma of our White Orchid perfume transport you to a moment of pure tranquility. It’s more than a fragrance; it’s an invitation to embrace your natural grace and blossom from within. How does your favorite Floroma scent make you feel? #FloromaScents #NaturalElegance #SelfCare
• •Share the gift of blossoming. Our curated floral gift sets are perfect for celebrating the special women in your life. Handcrafted with love in Hong Kong, each fragrance tells a story of beauty and confidence. Explore the collection. #FloromaGifts #FloralPerfection #MadeInHK
• •They say a flower does not think of competing with the flower next to it. It just blooms. ✨ Which Floroma fragrance helps your unique confidence shine brightest? Share your 'Blossom Like Flowers' moment below! #MyFloroma #ConfidentYou #FloralJoy