Brand Tone

Multi-faceted: Elegant & Sophisticated (primary), Romantic & Heartfelt, Playful & Trendy, Helpful & Informative, Professional & Reliable

Brand Values

• •Luxury & Quality
• •Artistry & Design
• •Customer Expression & Emotion
• •Customer Satisfaction & Service
• •Innovation & Uniqueness

Best Practices

• •Develop a Core Tone Document: Clearly define the primary (Elegant & Sophisticated) and secondary tones (Romantic, Playful, Helpful, Professional). Provide keywords, approved phrases, and "do's and don'ts" for each. This ensures everyone creating content understands the nuances.
• •Adapt Tone to Platform, but Align with Core Values: While the tone on TikTok can be more playful than on the corporate section of the website, both should still subtly reflect underlying values like quality and artistry. For example, even a playful TikTok can showcase the luxurious quality of the flowers.
• •Prioritize "Luxury" in Descriptive Language: Consistently use evocative and premium language when describing products and the brand experience (e.g., "exquisite," "meticulously crafted," "signature touch," "botanical brilliance").
• •Emphasize Emotional Connection: Frame product descriptions and campaign messaging around the emotions and stories that flowers help convey – love, celebration, appreciation, success. Use storytelling to make the brand more relatable and memorable.
• •Regularly Audit Content Across All Channels: Periodically review website copy, social media posts, email newsletters, and advertisements to ensure consistency with the defined brand tone and values. This helps catch any deviations and reinforces the desired brand perception.

Social Perception

Perceived as a high-end florist offering beautiful, high-quality floral arrangements. Trusted for special occasions and appreciated for aesthetics. Engaging on trendier platforms with a broader audience.

Copy Examples

• •Experience the art of floristry with FlorismDeArt. Each petal, thoughtfully chosen; every arrangement, a masterpiece of design. Elevate your moments with blooms that speak volumes of sophistication. Discover our latest collection at Pavilion KL.
• •This Valentine's, let love blossom in its most exquisite form. Our 'Eternal Embrace' collection is more than just flowers; it's a whispered promise, a tangible touch of your deepest affection. Surprise your beloved with a FlorismDeArt creation.
• •Walking into the week like a main character with this bouquet 👑💐. Who needs a crown when you have florals this fabulous? 😉 #FlorismDeArt #LuxuryBlooms #PavilionKL #FlowerPower #TreatYourself
• •Unlock the secret to lasting beauty. Our fresh-cut roses deserve the finest care. Trim stems at an angle, refresh water daily, and keep away from direct sunlight to enjoy their vibrant elegance longer. Learn more from the artisans at FlorismDeArt.
• •Transform your corporate events with the distinctive elegance of FlorismDeArt. From striking centerpieces to sophisticated grand opening displays, we deliver impeccable floral designs that reflect your brand's prestige. Partner with us for an unforgettable impression.