Tono de Marca

Nurturing, Authentic, and Serene

Valores de Marca

• •Natural Purity
• •Sustainability & Responsibility
• •Transparency
• •Effectiveness & Quality
• •Local Empowerment

Mejores Prácticas

• •Lead with "Gentle Power": Always balance the soft, nurturing tone with the effectiveness of the product. Use words like "powerful," "effective," and "restorative" alongside "gentle," "soothing," and "calm."
• •Emphasize the "Why," Not Just the "What": Don't just list ingredients. Explain the purpose behind them and the brand's commitment to sourcing them ethically and locally. Connect the product back to the core values of transparency and sustainability.
• •Use Sensory Language: Evoke the customer experience. Use descriptive words related to touch, scent, and sight (e.g., "silky-soft," "heavenly scent," "luminous glow") to make the benefits tangible.
• •Maintain a Calm and Reassuring Voice: Your copy should feel like a trusted friend giving advice. Avoid aggressive sales tactics, exclamation points, and urgent "buy now" language. The tone should be inviting and serene.
• •Incorporate the "Made in the Netherlands" Story: Consistently mention the local aspect. It reinforces the values of quality craftsmanship, community support, and a lower carbon footprint, which are key differentiators for the brand.

Percepción Social

trustworthy, high-quality, and ethical brand

Ejemplos de Copy

• •Your morning moment of calm. Our Soothing Palmarosa Facial Oil is more than skincare; it's a ritual. 100% natural ingredients to calm your skin and center your mind for the day ahead. #floridfeelings #NaturalGlow #MindfulBeauty
• •Just a few drops of our Lavender Hair Oil. Made with love in the Netherlands to give your hair the pure, botanical nourishment it craves. ✨ #HairCare #NaturalOils #HealthyHair
• •Soft. Pure. Honest. Rediscover your natural radiance with our 100% botanical skin and hair oils. Consciously crafted in the Netherlands for a healthy glow, every day.
• •A treat for your skin (and our planet).
• •Gently restore your skin's balance with our Soothing Palmarosa Facial Oil. This light, quick-absorbing formula, rich in antioxidants, calms irritation and nourishes deeply, leaving a soft, healthy glow without the greasy feel. Made with only the purest natural and organic oils, it's an honest, loving touch for even the most sensitive skin.