Brand Tone

Professional and Industrial, Confident and Ambitious

Brand Values

• •Quality and Tradition
• •Experience and Expertise
• •Expansion and Ambition
• •Community and Joy (Localized)

Best Practices

• •Bridge the Gap Between Industrial and Local: Your copywriting should balance the professional, experienced tone of a large-scale brewery with the friendly, community-oriented voice of the local beer garden. Use a slightly more professional tone for B2B communications and a warmer, more inviting tone for consumer-facing content.
• •Highlight the Heritage: Consistently reference your long history (since 1973) to build trust and authenticity. This is a key differentiator in a crowded craft beer market.
• •Focus on Quality Ingredients: Detail the quality of your ingredients (e.g., specific hop varieties, malt sources) to appeal to knowledgeable craft beer drinkers and reinforce your commitment to a premium product.
• •Develop a Social Media Voice: Since you are starting with a clean slate, define a clear voice for your social channels. A tone that is knowledgeable, proud, and welcoming would be appropriate—proud of your history and quality, but welcoming to both craft beer aficionados and casual drinkers.
• •Be Transparent and Responsive: If you increase your online presence, be prepared to engage with your audience. Respond to comments and reviews promptly and professionally, whether they are positive or negative. This builds a perception of a brand that listens and values its customers.

Social Perception

Industrial/B2B perception as a large-scale production facility; local consumer perception as a pleasant, family-friendly venue.

Copy Examples

• •50 years of Florida sunshine and brewing expertise in every bottle. From our family in Auburndale to yours, we're proud to continue a tradition of quality and taste. #FloridaBrewing #Since1973 #CraftBeer
• •A Bold New Era of Beer. Introducing Polar Premium, crafted with the finest North American ingredients and a passion for brewing that runs deep. Experience the robust flavor that's set to win over America.
• •Good times are brewing in Auburndale. Bring the family for live music, fun games, and hand-crafted beers right from the source. Your weekend just got better. #FloridaBrewery #BeerGarden
• •Your vision, bottled. With decades of experience and a state-of-the-art facility, we are the trusted partner to bring your beverage to market. Quality, consistency, and scale you can count on. #ContractBrewing #PrivateLabel
• •Taste what's new at The Florida Brewery! We're tapping a new seasonal lager this weekend at the beer garden. Be the first to try it and tell us what you think. #WhatsOnTap #FloridaBeer