Brand Tone

Whimsical & Creative, Passionate & Enthusiastic, Approachable & Relatable (with a touch of irreverence), Professional & Talented, Joyful & Positive

Brand Values

• •Creativity & Uniqueness
• •Quality & Freshness
• •Customer Happiness & Connection
• •Authenticity & Personality
• •Accessibility of Beauty

Best Practices

• •Embrace Authenticity & Personality: Let Allison's unique voice shine through. Use relatable language, humor, and don't be afraid to be a little informal or "sassy" where appropriate. This is a key differentiator.
• •Balance Whimsical with Professional: While the tone is playful, always underscore the skill, quality, and artistry involved. The "delightfully weird" is backed by serious talent.
• •Focus on Joy & Connection: Emphasize how flowers make life better and how Floret & Foliage helps create memorable, happy moments. Use emotive language.
• •Be Visually Descriptive (and a Bit Edgy): Use vivid words to describe the flowers and arrangements. Incorporate the "wild," "whimsical," "textured," and "romantic AF" elements in descriptions.
• •Know Your Audience, Adapt by Platform: While the core tone remains, slightly adjust the expression for different platforms. TikTok can be more candid and meme-focused, while website copy might be slightly more descriptive of services, and Pinterest more aspirational and inspirational – all while retaining the core "badass," creative, and joyful voice.

Social Perception

Highly Talented & Artistic, Trusted Professional, Creative & Unique, Personable & Easy to Work With, High Quality, Go-To for Weddings

Copy Examples

• •Warning: May cause extreme flower joy. 🤩 This ain't your grandma's typical bouquet (unless your grandma is a total badass). Ready to add some 'delightfully weird' to your day? You know who to call. 😉 #FloretAndFoliage #FargoFlorist #RomanticAFBlooms #FlowerPower #UniqueBouquets
• •Life's too short for boring flowers. At Floret & Foliage, we do 'wild & whimsical' with a whole lotta love and a sprinkle of sass. Weddings, events, or just because you deserve 'em – let's make something beautiful (and maybe a little weird). You deserve flowers everyday!! [Shop Now Button]
• •👻 Spooky Season? More like Stunning Season! Our Fall Florals are Here!
• •Meet Allison, the official flower handler and chaos coordinator at Floret & Foliage. Fueled by caffeine, true crime podcasts, and an undying love for all things that bloom. I believe in spreading joy (and a little sarcasm) with every petal. Let's create some floral magic that's uniquely YOU. #BadassBehindTheFlowers
• •Pretty sure my hair's now 50% flower petals and 50% dry shampoo. 😅 But THIS install? Worth it. Bringing the 'romantic AF' to Fargo, one bloom at a time. What do you think? ✨ #FloretAndFoliage #WeddingFlowers #FargoWeddings #FloralInstallation #CoolFlorist #BehindTheScenes