Brand Tone

sincere and heartfelt, balanced with professionalism

Brand Values

• •Emotional Connection
• •Quality and Freshness
• •Reliability
• •Customer Focus
• •Celebration of Femininity

Best Practices

• •Lead with Emotion, Support with Logic: Start copy with the feeling (love, celebration, sympathy) the customer wants to convey. Follow up with the practical reasons to choose the brand, such as same-day delivery, freshness guarantee, and quality.
• •Use Storytelling: Frame the products within a narrative. Instead of just "Red Roses," use "Red Roses for a Storybook Romance." This aligns with the heartfelt tone and makes the product more meaningful.
• •Maintain a Warm and Professional Voice in All Communications: Whether responding to a Facebook comment, writing an email, or crafting a product description, the tone should remain consistently warm, empathetic, and professional. Avoid overly casual slang.
• •Emphasize the "Why," Not Just the "What": The "what" is flowers. The "why" is expressing love, bridging distance, or celebrating a life. The copy should always connect the product back to this deeper purpose, reinforcing the brand's core values.
• •Personalize and Humanize: Continue the practice of naming arrangements and sharing the stories or personalities behind them. In social media, use "we" to refer to the team and directly address the customer ("your loved ones") to create a personal connection and build trust.

Social Perception

The perception cultivated through its own channels is that of a caring, high-quality, and reliable service. The primary audience appears to be individuals, likely living abroad, who seek a dependable way to send meaningful gifts to family, friends, and romantic partners in Colombia. The absence of negative feedback in the searches is a neutral-to-positive indicator.

Copy Examples

• •More than just roses, it's a promise. For the love that knows no distance, our 'Amor Eterno' arrangement speaks the language of your heart. Let us deliver your promise today. #FloresConAmor #Bogota
• •Add a burst of color to their special day! Our 'Feliz Día' bouquet is crafted with the freshest sunflowers and gerberas to deliver a smile. Because every year is a beautiful milestone worth celebrating. #CumpleañosBogota #RegalaFelicidad
• •Miles apart, but close at heart. Bridge the distance with a gesture that feels like a hug. Send fresh flowers and gifts to your loved ones in Bogotá. We are your trusted hands in Colombia. #ColombianosEnElExterior #CercaDeTi
• •From the farm to their arms. We select only the freshest, most vibrant flowers, ensuring your gift is as lively and beautiful as your feelings. Experience the quality that makes every moment unforgettable. #CalidadYFrescura #FloresBogota
• •Every flower tells a story. What will yours say? At Flores y Regalos Bogota, we help you translate feelings into unforgettable arrangements. Let's create a beautiful message together. #ExpresaTusSentimientos #ArreglosFlorales