Brand Tone

Caring and Empathetic, Reliable and Professional, Customer-Focused and Friendly, Artisanal and Quality-Oriented

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Reliability and Trustworthiness
• •Care and Craftsmanship
• •Emotional Connection

Best Practices

• •Emphasize Freshness and Quality: Consistently use words like fresh, vibrant, premium, handpicked, and artisanal when describing products.
• •Highlight Care and Personal Touch: Incorporate phrases that convey meticulousness and empathy, such as crafted with care, arranged with love, your emotions, our priority, and personally prepared.
• •Reinforce Reliability and Tradition: Mention their long experience (since 1975) and commitment to timely service (same-day delivery, we ensure it arrives on time) to build trust.
• •Use Warm and Approachable Language: While professional, the language should feel friendly and supportive. Address the customer with a helpful and understanding tone, especially considering the emotional nature of many purchases.
• •Focus on the Recipient's Experience: Frame the benefits of the flowers around the joy, comfort, or message they will bring to the person receiving them (e.g., brighten their day, a symbol of your affection, bring comfort).

Social Perception

Flores La Paz is perceived very positively by its customers. They are seen as a trustworthy, high-quality florist providing excellent service and beautiful, fresh flowers. Customers appreciate their professionalism, speed of delivery, and the attentiveness of the staff. The connection to La Paz Hospital may also lend a perception of providing comfort and care during sensitive times.

Copy Examples

• •Homepage Banner: Expressing Your Heartfelt Emotions Since 1975. Flores La Paz: Fresh, Handcrafted Bouquets Delivered with Care in Madrid.
• •Product Description (e.g., for a 'Get Well Soon' bouquet): Brighten their day and lift their spirits with our 'Sunshine Recovery' bouquet. Artfully arranged with the freshest seasonal blooms, each petal is chosen with care to bring a moment of peace and healing. Same-day delivery available to homes and La Paz Hospital.
• •Social Media Post (Instagram - with a beautiful image of a bouquet): A little bit of nature’s magic, handcrafted with love. ✨ At Flores La Paz, we pour our passion into every arrangement, ensuring it carries your message perfectly. Sending smiles across Madrid, one beautiful bloom at a time. #FloresLaPaz #MadridFlorist #FreshFlowers #HandcraftedWithCare #FlowerDeliveryMadrid #ArtisanalFlowers
• •About Us Snippet: For nearly 50 years, Flores La Paz has been more than just a florist; we're a part of your life's most important moments. We believe in the timeless power of flowers to connect, comfort, and celebrate. That's why we promise artisanal quality, unbeatable freshness, and service that truly cares.
• •Confirmation Email Snippet: Your thoughtful gift is in caring hands! The florists at Flores La Paz are now passionately preparing your beautiful arrangement with the freshest blooms. We're committed to ensuring it arrives on time and brings a special touch to their day.