Brand Tone

Friendly, Creative, and Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Personalization and Collaboration
• •Customer Satisfaction
• •Small Business Authenticity

Best Practices

• •Always Use a Warm and Approachable Tone: Address your audience directly using "you" and "your." Keep sentences conversational and friendly, as if you were speaking to a neighbor or a friend.
• •Highlight the "Handmade" and "Custom" Aspects: In every relevant piece of copy, reinforce that your products are crafted by hand and can be personalized. Use words like "handcrafted," "custom-made," "one-of-a-kind," and "your design."
• •Emphasize Community and Connection: Regularly mention your local roots, share stories from community events, and feature customer creations (with permission). This builds a narrative that customers are part of the brand's story.
• •Tell a Story, Don't Just List Features: Instead of just saying "20 oz. stainless steel tumbler," frame it as "Your perfect companion for morning coffee or staying hydrated on the go, designed to keep your drinks just right." Connect the product to the customer's life.
• •Maintain a Consistent Voice Across All Platforms: The friendly, creative voice used on Instagram should be the same one used in website descriptions, Facebook replies, and any email marketing. This consistency builds brand trust and recognition.

Social Perception

The public perception of Flores Custom Design is overwhelmingly positive, albeit within a niche community. Customers and followers view the brand as a reliable source for high-quality, creative, and personalized products. The brand is perceived as trustworthy and authentic. The positive mention on Reddit, where a customer shared their satisfaction with a high-value item (a vehicle wrap), is a strong indicator of trust and quality. The engagement on Facebook and Instagram shows a loyal following that appreciates the brand's craftsmanship and community involvement. There is no evidence of significant negative feedback online.

Copy Examples

• •Your Vision, Our Craft. ✨ We had so much fun bringing this custom floral tumbler to life! From a simple idea to a sparkling reality, this is what we love to do. Got a design you’ve been dreaming of? Send us a DM and let’s create something beautiful together! #FloresCustomDesign #HandmadeWithLove #CustomTumbler
• •We're Popping Up! Come Say Hi! Get ready, [Town Name]! We’re so excited to be at the [Market Name] this Saturday from 9 AM to 3 PM. Come see our latest designs in person, grab a ready-to-ship gift, or just stop by to chat. We love our community and can't wait to see you there! #ShopLocal #CommunityLove #FloresCustomDesign
• •Wear Your Story. This isn’t just a t-shirt; it’s a canvas for your personality. Made with ultra-soft, premium cotton, our custom tees are designed by you, for you. Whether it's a family reunion, a small business uniform, or a favorite inside joke, we’ll help you wear it with pride. Upload your design or work with us to create the perfect look.
• •The magic of the making. ✨ From blank slate... to your new favorite cup! Ever wonder how your custom tumbler gets its sparkle? Here’s a little peek into our process! Each layer is placed with care to make sure your design is perfect. Thanks for trusting us with your creations! #SmallBusiness #Craftsmanship #PersonalizedGifts
• •Give a Gift That’s Uniquely Theirs. Tired of the same old gifts? Create something one-of-a-kind with Flores Custom Design. Perfect for birthdays, holidays, and 'just because' moments. From personalized tumblers to custom hoodies, every item is made with love and attention to detail. Shop our collection today!