Brand Tone

Friendly and Approachable, Curated and Stylish, Helpful and Customer-Focused, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Service
• •Support for Designers
• •Curated Selection
• •Community Focus

Best Practices

• •Always Use Warm and Inclusive Language: Employ words like "we," "you," "our community," "lovely," "beautiful," "discover," and "cherish." Avoid overly formal or impersonal jargon.
• •Highlight Quality and Curation: Consistently mention the "carefully selected," "quality," "timeless," and "unique" aspects of the products. Emphasize the story behind items or designers where possible.
• •Emphasize Personal Connection: Reiterate the boutique's commitment to "personalised service," "friendly advice," and helping customers "feel amazing." Encourage interaction and make it clear that customer satisfaction is a priority.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the aesthetic of the visuals. If images are elegant and curated, the language should reflect that sophistication while remaining approachable.
• •Be Genuinely Enthusiastic: Let the passion for the products and for serving customers shine through. Use positive affirmations and a slightly upbeat, yet refined, tone. For instance, instead of just "New stock," try "Exciting new treasures have arrived!"

Social Perception

Florence Boutique NZ is highly regarded by its customers. It's perceived as a store offering high-quality, beautiful products with exceptional, personalized customer service. Customers appreciate the unique and curated selection, as well as the pleasant shopping environment (both online and in physical stores). The boutique is seen as a reliable place for finding special items and gifts. The staff are consistently described as helpful, friendly, and knowledgeable.

Copy Examples

• •Hello, sunshine! ☀️ Our latest collection of breezy linen dresses has just landed, perfect for those effortless summer days. Each piece is handpicked for its beautiful quality and timeless style. Pop into our Egmont St store or explore online – we’re here to help you find your new favourite! #FlorenceBoutiqueNZ #NewCollection #SummerStyle #WellingtonFashion #ShopLocalNZ
• •Nestled in Wellington, Florence Boutique is more than just a store; it's a haven for those who appreciate the beauty in detail and the joy of a perfect find. We pour our hearts into selecting unique pieces from talented designers, ensuring every item has a story and a place in your cherished wardrobe.
• •A Little Box of Beautiful Just For You ✨ (Plus, New Arrivals Inside!)
• •Discover the intricate charm of these handcrafted earrings by [Local Designer Name], a true Wellington treasure. Made with love and sustainable materials, they’re the perfect way to add a touch of unique elegance to your everyday. We believe in pieces that make you feel special, and these truly do.
• •Looking for that just-right piece or the perfect gift? Our friendly team at Florence Boutique is always here to help! Whether you visit us in Karori, Egmont Street, or shop online, expect a sprinkle of kindness and personalised advice to make your experience wonderful. Your happiness is our favourite accessory! #CustomerLove #PersonalStyling #FlorenceCares #WellingtonBoutique