Brand Tone

friendly, accessible, and customer-centric

Brand Values

• •Accessibility & Affordability
• •Customer Satisfaction
• •Variety & Personal Expression
• •Social Responsibility & Sustainability
• •Convenience

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the desired tone (e.g., friendly, accessible, inspiring, trustworthy), key messaging points, and even words to use or avoid. This ensures everyone creating content is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the products benefit them (e.g., "Express *your* style," "Make *their* day special"). This reinforces a customer-centric approach.
• •Maintain Transparency and Honesty: Given the existing concerns about legitimacy found online, it's crucial to be upfront about product origins (as they are in their "About Us" by mentioning intermediation of imports), shipping times, and return policies. Building trust through clear communication is paramount.
• •Use Consistent Language Across All Platforms: The tone used on the website should carry through to social media posts, email marketing, and customer service interactions. Inconsistency can erode trust.
• •Actively Monitor and Respond to Customer Feedback (Especially Negative): Addressing concerns and negative reviews publicly and constructively (where appropriate) can demonstrate accountability and a commitment to customer satisfaction, which aligns with their stated values. This is particularly important given the "golpe" allegations on TikTok.

Social Perception

polarized and requires caution. While marketing aims for trustworthiness and customer focus, negative content online, particularly on TikTok, suggests a negative perception among a segment of users.

Copy Examples

• •Headline: Express Your Unique Style Without Breaking the Bank. Discover Floraza! Body: At Floraza, we believe beautiful things shouldn't cost a fortune. Explore our curated collection of fashion accessories and decor, and find the perfect pieces to tell your story. Quality, style, and affordability, delivered to your door.
• •Headline: The Perfect Gift is Just a Click Away. Shop Floraza for Memorable Moments. Body: Searching for a gift that truly shines? Floraza offers a wide variety of unique and thoughtful presents for every occasion. From stunning jewelry to charming decor, make their day special with a gift from Floraza.
• •Headline: Unlock a World of Style. Floraza: Your Bridge to Global Trends, Locally Delivered. Body: Why limit your style? Floraza brings you exciting fashion and decor from around the world, making international trends accessible and affordable right here in Brazil. Experience a world of choice with Floraza.
• •Headline: Quality You Can Trust, Prices You'll Love. That's the Floraza Promise. Body: We're committed to bringing you high-quality products that you'll cherish, all at prices that make sense. Your satisfaction is our priority, from browsing to unboxing. Shop with confidence at Floraza.
• •Headline: More Than a Store, We're Your Partner in Style & Gifting. Welcome to Floraza. Body: At Floraza, we're passionate about helping you discover items that bring joy and express your personality. Our friendly team is here to ensure your shopping experience is exceptional. Find your new favorite thing today!