Brand Tone

Elegant & Artistic, Cultural & Respectful, Innovative & Modern, Luxurious & Sophisticated, Nourishing & Wholesome

Brand Values

• •Cultural Heritage & Preservation
• •Innovation & Quality
• •Authenticity & Storytelling
• •Customer-Centricity
• •Global Vision with Eastern Roots
• •Sustainability & Social Responsibility

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, descriptive words that paint a picture and evoke the elegance and artistry of the brand. Think in terms of storytelling rather than just product features.
• •Weave in Cultural Narratives: Subtly reference Chinese history, art, nature (especially flowers), and traditional philosophies in product descriptions, social media captions, and campaign messaging. Ensure this is done respectfully and authentically.
• •Highlight the Fusion of Tradition and Innovation: Consistently communicate how ancient wisdom (e.g., TCM ingredients, traditional craftsmanship) is combined with modern dermatological science and cosmetic technology to create unique and effective products.
• •Maintain an Aura of Sophistication and Luxury: Use a refined vocabulary and avoid overly casual slang or colloquialisms. The tone should reflect the premium quality and artistic value of the products.
• •Focus on Intricate Details and Craftsmanship: Draw attention to the unique design elements, the meticulous carving, the thoughtfully chosen ingredients, and the overall artistry that goes into each product, reinforcing the brand's commitment to beauty and quality.

Social Perception

"World's Prettiest Makeup", Cultural Ambassador, Innovative C-Beauty Leader, High-Quality & Luxurious, Art Collectibles, Influencer Approved, Price Point Justification, Trust & Authenticity

Copy Examples

• •Headline: Unlock Ancient Secrets. Reveal Your Modern Radiance. Body: Inspired by millennia of Eastern wisdom, Florasis blends precious floral essences with innovative artistry. Discover makeup that not only beautifies but also nurtures, a tribute to timeless elegance and your unique glow. Call to Action: Explore the Heritage.
• •Headline: More Than Makeup. It's a Masterpiece. Body: Each Florasis creation is a canvas of culture, intricately carved and thoughtfully formulated. From the whisper-light touch of our powders to the rich pigments of our lipsticks, experience the art of beauty. Call to Action: Adorn Yourself with Art.
• •Headline: The Peony's Grace. The Lotus's Purity. Your Beauty. Body: We journey through ancient gardens and forgotten rituals to bring you formulas infused with the soul of nature. Florasis: Where botanical care and exquisite color become one. Call to Action: Blossom with Florasis.
• •Headline: Crafted by Tradition. Designed for Today. Body: Witness the meticulous craftsmanship passed down through generations, now reimagined for the contemporary connoisseur. Florasis invites you to a world where every detail tells a story of heritage and innovation. Call to Action: Discover the Legacy.
• •Headline: Elegance, Engraved. Beauty, Redefined. Body: Our iconic engraved designs are a testament to the enduring allure of Chinese aesthetics. With Florasis, your makeup ritual transforms into a moment of cultural immersion and self-expression. Call to Action: Experience Timeless Beauty.