Brand Tone

Authentic, Artistic, Conscious, Friendly, Local

Brand Values

• •Sustainability
• •Quality & Freshness
• •Beauty & Aesthetics
• •Local Sourcing & Production
• •Responsibility
• •Customer Connection

Best Practices

• •Always Weave in Sustainability: Whether it's a product description or a social media update, subtly (or overtly, where appropriate) mention the sustainable, local, or Danish origin of the flowers. This reinforces a core value.
• •Use Warm, Authentic Language: Avoid overly corporate or generic phrasing. Write as if you're speaking to a friend or a valued member of your community. Let the passion for flowers and nature shine through.
• •Highlight the "Danish-ness" and Local Aspect: Connect the flowers to the Danish landscape, seasons, and the North Zealand region. This builds local identity and appeals to customers wanting to support local businesses.
• •Focus on Sensory and Emotional Benefits: Describe the beauty, freshness, and scent of the flowers. Talk about the joy, comfort, or connection they can bring. Appeal to the artistic and aesthetic appreciation of your audience.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the visual style of the brand (natural, elegant, artistic). If the images are soft and natural, the language should complement this, not clash with it.

Social Perception

Customers perceive Flora Nordica as a provider of exceptionally beautiful, high-quality, and fresh flowers. The sustainability aspect is noted and appreciated. They are seen as a reliable local business with good customer service. The brand evokes a sense of natural elegance and a connection to Danish/Nordic aesthetics.

Copy Examples

• •Bringing a piece of the Danish landscape to your table. Our latest bouquet features [Flower Name 1], [Flower Name 2], and delicate [Flower Name 3], all sustainably grown right here in Hornbæk. Beauty that feels good, inside and out. Order yours for local North Zealand delivery. #FloraNordica #SustainableFlowers #DanishBlooms #LocalLove #Rungsted
• •More than just flowers, it's a commitment to a greener world. At Flora Nordica, we lovingly cultivate our blooms organically and sustainably on Danish soil. Experience the unique beauty of locally sourced bouquets that make a difference. Visit our webshop today – delivering joy from Hellerup to Hornbæk. [Link] #ConsciousGifting #NordicFlora #SupportLocalDK
• •Welcome to Flora Nordica – where passion for Danish nature meets the art of floristry. We are your local, sustainable flower artisans in North Zealand, dedicated to bringing you the freshest, most beautiful bouquets, responsibly grown and thoughtfully arranged. Because we believe beauty and responsibility blossom together.
• •Hej [Customer Name], This week at Flora Nordica, our fields are bursting with [mention a specific seasonal flower]! Imagine these locally grown, sustainable beauties brightening your home or bringing a smile to someone special. Discover our new seasonal arrangements, handcrafted with love and a deep respect for nature. Click here to explore the collection and support Danish flowers: [Link]
• •Come say 'hej' and find your weekend blooms! Flora Nordica will be at [Market Name] on [Date] with a fresh selection of our sustainably grown Danish flowers. Pick your own stems or let us craft a unique bouquet just for you. Let's celebrate local nature together! #FloraNordicaOnTheRoad #FarmersMarketFinds #NorthZealandFlowers