Brand Tone

natural, minimalist, and professional

Brand Values

• •Local Sourcing & Community
• •Quality & Freshness
• •Simplicity & Natural Beauty
• •Expertise & Craftsmanship
• •Sustainability

Best Practices

• •Always emphasize the local origin of the flowers, using phrases like "Sourced from local growers" and "From our community's fields."
• •Use simple, evocative language to describe flowers, focusing on their natural beauty, color, and texture, allowing the product to be the hero.
• •Maintain a professional and knowledgeable voice by sharing information about flower types, seasonality, and care tips to build trust.
• •Connect product offerings to the current season to highlight freshness and reinforce natural and local aspects of the brand.
• •Ensure copy complements high-quality visuals, adding context and value without overwhelming the visual element, maintaining a clean, minimalist aesthetic.

Social Perception

The brand has no discernible public social perception due to a complete absence of online reviews, social media presence, or forum discussions. Perception is solely formed by direct interaction with the website, lacking third-party testimonials or community feedback.

Copy Examples

• •Locally grown, artfully arranged. Discover the beauty of seasonal blooms, delivered from our community to your home.
• •The 'Zurich Sunrise' Bouquet: A curated selection of ranunculus and tulips sourced directly from growers in the canton. Each stem is chosen for its vibrant color and freshness, creating a simple yet elegant statement.
• •Floral Lokal was founded on a simple idea: the most beautiful flowers are grown right here. We are dedicated to showcasing the best of our region's floral bounty, supporting local farmers, and bringing sustainable, natural beauty into your life.
• •A study in simplicity. This week, we re celebrating the delicate form of the Swiss-grown poppy. Fresh, fleeting, and full of grace. #FloralLokal #LocallySourced #SwissFlowers #MinimalistBlooms
• •Fresh from the field: Our new weekly arrangements have arrived.