Brand Tone

Romantic and Aspirational

Brand Values

• •Enduring Love
• •Uniqueness
• •Celebration
• •Aesthetic Appeal

Best Practices

• •Lead with Emotion, Support with Product: Always start with the emotional benefit — everlasting love, a magical moment, a unique surprise. Then, introduce the product as the vehicle for that emotion.
• •Use "Everlasting" Language: Consistently use words and phrases that reinforce the product's permanence: "forever," "eternal," "timeless," "never fades," "undying," and "lasting."
• •Maintain a Magical & Aspirational Vocabulary: Incorporate words like "enchanted," "galaxy," "sparkle," "magic," "dreamy," and "celestial" to build on the brand's fantastical theme.
• •Be Consistent with Calls-to-Action (CTAs): Keep CTAs clear, enthusiastic, and benefit-oriented. For example, instead of just "Buy," use "Give the Gift of Forever" or "Send a Little Magic."
• •Align Visuals and Text: Ensure that the copywriting always matches the visual style. If the photo is dark and romantic, the copy should be poetic and intimate. If the visual is bright and celebratory, the copy should be more energetic and joyous. Consistency across these elements solidifies the brand's identity.

Social Perception

The public perception of Floral Gift Planet is divided. Positive perception sees the brand as a source of unique and beautiful romantic gifts, appreciating the novelty and 'wow' factor. Negative perception is driven by experiences of slow shipping, products not meeting expectations from online photos, and difficulties with customer service, creating a disconnect between marketing and actual customer experience.

Copy Examples

• •Some love stories are written in the stars. ✨ Ours is captured in a rose that never fades. Give a gift that shines as brightly and lasts as long as your love. Tap to shop the galaxy. #FloralGiftPlanet #ForeverRose #LoveThatLasts
• •Tired of flowers that wilt and fade? The Floral Gift Planet Enchanted Rose lasts a lifetime, just like your love. Perfect for anniversaries, birthdays, or just because. Surprise them with a touch of magic. Free shipping Australia-wide! 🎁
• •A Love That Never Fades (Just Like This Rose).
• •More than a gift, it's a promise. Our Enchanted Rose is a timeless symbol of devotion, captured in a stunning glass dome. Each rose is meticulously crafted to preserve its beauty, illuminated by delicate fairy lights. It’s not just a decoration; it’s a constant reminder of a special moment and a love that is truly eternal.
• •Searching for the perfect anniversary gift? Imagine their eyes when they unwrap a rose that sparkles with the light of the entire galaxy. A unique way to show your everlasting love. #WeddingGiftIdeas #AnniversaryGoals #RomanticGifts