Brand Tone

Elegant, Artisanal, and Trustworthy

Brand Values

• •Quality and Purity
• •Artistry and Tradition
• •Customer-Centricity
• •Ethical Sourcing

Best Practices

• •Use Evocative, Sensory Language: Always use descriptive and emotive words that appeal to the sense of smell and emotion (e.g., 'evoke,' 'mesmerizing,' 'elegant,' 'passion,' 'transport'). This reinforces the brand's focus on the experience of fragrance.
• •Emphasize Craftsmanship and Purity: Consistently mention that the perfumes are 'handcrafted,' 'meticulously crafted,' 'oil-based,' and 'alcohol-free.' This highlights the quality and artisanal nature of the products.
• •Maintain a Refined and Elegant Visual Identity: Ensure all visuals—product photography, social media graphics, and website design—are clean, professional, and high-quality. The aesthetic should match the luxurious and artistic tone of the copy.
• •Balance Tradition with Modernity: In your storytelling, bridge the gap between ancient perfume traditions (attars, oudhs) and modern desires (inspired-by scents, approachability). This dual appeal is a core part of the brand's identity.
• •Communicate with Professional Warmth: In all customer interactions, from social media comments to email support, maintain a tone that is professional, respectful, and helpful. This builds on the brand's customer-centric and trustworthy values.

Social Perception

Niche Luxury and High-Quality Alternative

Copy Examples

• •Artistry in a bottle. Introducing the Arabian Rose, a timeless scent meticulously crafted to evoke passion and elegance. Our oil-based attars are alcohol-free and designed to be as unique as you are. Discover a new signature.
• •Love the scent of Chanel Allure, but not the price? Experience our inspired-by fragrance, crafted with the same sophisticated notes in a long-lasting, alcohol-free oil. Embrace luxury, reimagined by Flora Five.
• •Flora Five: Where tradition meets modern elegance. Explore our collection of handcrafted, oil-based perfumes and discover scents that tell a story. Pure ingredients, unforgettable fragrances.
• •Transport your senses. Our Indian Collection captures the rich, mesmerizing beauty of scents like Raat Ki Raani. Each bottle is a journey, handcrafted to create lasting memories. Explore the collection today.
• •Scent as decor. Elevate your space and your spirit with the subtle, long-lasting aroma of our woody and musky attars. A touch of everyday luxury from Flora Five.