Brand Tone

Aspirational, romantic, and sophisticated, consistently elevated and infused with emotion, using words like elegance, luxury, timeless, unforgettable, and cherish to create prestige and sentimental value. Polished and refined, evoking love and admiration.

Brand Values

• •Enduring Love & Memory
• •Luxury & Elegance
• •Quality & Craftsmanship
• •Celebration of Special Moments

Best Practices

• •Use an Elevated Vocabulary: Consistently use words that evoke luxury, romance, and permanence. Words like "cherish," "adore," "timeless," "bespoke," "elegance," "enduring," and "unforgettable" should be staples in the brand's lexicon.
• •Focus on "Forever": The unique selling proposition is longevity. Link this feature back to the emotional benefit in all copy. It's not just a rose that lasts a year; it's a "memory that never fades," a "love that stays vibrant," or a "promise kept."
• •Maintain Visual and Textual Cohesion: Ensure that the sophisticated, clean, and romantic tone of the copy is always matched by high-quality, elegant visuals. The images and text must work together to tell the same aspirational story.
• •Speak to the Giver and the Receiver: Craft copy that resonates with the gift-giver's desire to express deep emotion and the recipient's feeling of being cherished and special. Use phrases like "The gift they'll never forget" or "A testament to your affection."
• •Keep it Graceful and Concise: Avoid overly casual slang, excessive emojis, or long, complicated sentences. The tone is sophisticated, and the copy should reflect that through clear, elegant, and impactful messaging. A touch of romance is key, but it should feel authentic and refined, not cliché.

Social Perception

Largely positive among target audience; perceived as desirable, high-end gift meeting expectations. Customers express delight in beauty and longevity. A reliable choice for luxurious and meaningful romantic gestures with little to no negative sentiment.

Copy Examples

• •More Than a Rose. It's a Promise. A year from now, this rose will still be as vibrant as your love. Our eternal roses are a timeless testament to moments that deserve to last forever. Gift an unforgettable promise. #FloraFeel #EternalLove #LuxuryGifting
• •Don't just say it. Show it, forever.
• •The Art of Everlasting Romance. Discover our collection of real roses, preserved to perfection, that capture the beauty of your most cherished memories for years to come.
• •Elegance that never fades. Surprise them with a box of Flora Feel eternal roses and make this anniversary one they will cherish for years, not just days. #AnniversaryGift #RomanticIdeas #PreservedRoses #LuxuryFlowers
• •We love seeing your forever moments. ✨ Thank you, [User's Tag], for sharing this beautiful photo of your Flora Feel arrangement. May it bring you joy for years to come! 🌹 #FloraFeelMoments #CustomerLove #TimelessBeauty