Tono de Marca

Artistic, serene, and heartfelt. Gentle and evocative, emphasizing beauty, nature, and personal touch, creating an atmosphere of calm and appreciation for finer, nature-inspired details. Also personal and approachable, reflecting authenticity and passion.

Valores de Marca

• •Connection to Nature
• •Artisanal and Personal Craftsmanship
• •Bringing Joy and Beauty
• •Authenticity and Passion
• •Spiritual Well-being

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core brand value of bringing nature's beauty and serenity into people's lives. Start with the feeling, then introduce the product.
• •Use Storytelling: Weave the founder's story and passion into the copy where appropriate. Phrases like 'Designed by Anjana' or 'Inspired by a love for nature' reinforce the brand's personal, authentic touch.
• •Emphasize Craftsmanship: Consistently use words like 'handcrafted,' 'artisan,' 'thoughtfully created,' and 'unique design' to differentiate from mass-market products and justify the quality.
• •Maintain a Serene and Evocative Tone: Use descriptive and gentle language. Words like 'serene,' 'vibrant,' 'elegance,' 'joy,' and 'bloom' align with the established brand voice. Avoid overly aggressive or sales-y language.
• •Focus on the Benefit of Beauty: Frame the products not just by their features, but by the emotional and aesthetic value they add. It's not just a mug; it's a 'daily dose of joy.' It's not just a plate; it's 'elegance and artistry for your space.'

Percepción Social

Positive, with customers and partners highlighting product quality and uniqueness. Perceived as a source of beautiful, high-quality, nature-inspired items and thoughtful, elegant gifts. Also recognized for professionalism and suitability for corporate gifting.

Ejemplos de Copy

• •Let art bloom in your home. Our new Blooming Paradise plate isn't just decor; it's a piece of tranquility, handcrafted to bring the serenity of a garden indoors. Each detail is inspired by nature's own design, waiting to add a touch of elegance to your favorite space. Where would you place yours? #FloraeByAnjana #NatureInFocus #ArtfulLiving
• •Your Daily Dose of Nature. Artisan-crafted home decor and gifts designed to bring the outdoors in. Shop the collection and find your piece of serenity.
• •Hold a piece of art in your hands. Our floral mugs are more than just a vessel for your morning coffee; they are a daily reminder of nature's simple beauty. Designed by Anjana with a passion for vibrant botanicals, each mug is crafted to bring a little joy and color to your routine. Made with high-quality ceramic, it's a durable piece of everyday elegance. Microwave and dishwasher safe.
• •Searching for a gift that truly speaks from the heart? Discover Florae by Anjana. From stunning decorative plates to unique floral mugs, each item is thoughtfully crafted to bring joy and beauty. Perfect for birthdays, anniversaries, or just because. Give the gift of nature-inspired art. Shop now for free shipping in India.
• •A little bloom for your inbox | New arrivals from Florae by Anjana