Brand Tone

Artistic & Storytelling, Elegant & Sophisticated, Personal & Passionate, Ethical & Transparent, Contemporary with a nod to Heritage

Brand Values

• •Ethical Sourcing & Sustainability
• •Craftsmanship & Quality
• •Individuality & Personal Storytelling
• •Artistic Integrity & Inspiration
• •Timelessness & Modernity
• •Meaning & Connection

Best Practices

• •Embrace Storytelling: Every piece has a narrative. Weave in the inspiration, the cultural references (especially Indian heritage and mythology), or the story of the materials. Make it more than just a product description.
• •Highlight Ethical Commitment: Consistently mention the use of recycled metals, Fairtrade/Fairmined gold where applicable, conflict-free diamonds, and responsibly sourced gemstones. This is a core value and a key differentiator.
• •Use Evocative & Sensory Language: Describe the jewellery with rich, descriptive adjectives that appeal to sight, touch, and emotion. Words like "sculptural," "bold," "feminine," "timeless," "vibrant," "intricate," and "meaningful" align with the brand.
• •Maintain an Elegant & Educated Voice: The copy should be sophisticated but accessible. Explain craftsmanship details or historical influences in a way that adds value and depth without being overly technical or pretentious. Reflect Flora's expertise and MA from Central St Martins.
• •Personalise and Connect: Emphasize the bespoke nature and the personal connection Flora establishes with her clients. Use "you" and "your story" to invite engagement and highlight the collaborative aspect of creating a unique piece.

Social Perception

Highly Regarded Artisan, Trusted for Bespoke & Ethical Jewellery, Unique & Inspired Designs, Focus on Meaningful Purchases, Associated with Quality and Heritage

Copy Examples

• •Instagram Post (New Collection): "Unveiling the 'Shanti' collection. Each piece, a whisper of ancient Indian mythology, intricately handcrafted in recycled gold and adorned with ethically sourced gemstones. Discover jewellery that doesn't just adorn, but tells your unique story. Link in bio to explore the narrative."
• •Website Hero Section (Bespoke Service): "Your Story, Cast in Gold. Collaborate with Flora to transform cherished memories and personal inspirations into an exquisite piece of fine jewellery, ethically crafted to be treasured for a lifetime. Begin your bespoke journey."
• •Facebook Ad (Engagement Rings): "Beyond the Diamond. Find an engagement ring that echoes your unique love story. Flora Bhattachary designs are infused with meaning, blending timeless elegance with contemporary artistry, all realised with responsibly sourced materials. Book your personal consultation today."
• •Product Description (Specific Piece): "The 'Padma' Cocktail Ring: Inspired by the sacred lotus, a symbol of purity and enlightenment. This captivating ring features a hand-selected [gemstone name], cradled in [gold type], its form meticulously hand-carved to reflect the delicate unfolding of a bloom. Ethically sourced and mindfully made in our London studio."
• •Email Newsletter (Brand Story Focus): "From a childhood trinket discovered at an Indian archaeological site to our London studio, Flora Bhattachary Fine Jewellery is a journey of passion, heritage, and artistry. We believe in crafting pieces with soul, using sustainable practices to ensure their beauty endures, inside and out. Read Flora's story and explore our latest inspirations."