Brand Tone

Helpful & Knowledgeable, Inspirational & Aspirational, Friendly & Approachable, Professional & Trustworthy, Community-Oriented

Brand Values

• •Customer Satisfaction/Experience: Repeatedly stated as a primary goal, aiming for a 'fabulous flooring experience' and 'ultimate experience.' They focus on listening to customer needs.
• •Quality: Emphasized in both products and installation services.
• •Expertise & Knowledge: Staff are trained to provide expert advice and solutions.
• •Local Community Focus: Each store is locally owned and operated, fostering a connection with the local community.
• •Style & Design: Positioning flooring as a key element of interior design, not just a utility.
• •Integrity & Trust: Building relationships with customers and providing reliable service.
• •Environmental Responsibility: Mentioned in earlier news regarding tree planting programs and carpet recycling efforts. Their website allows filtering for sustainably sourced products.
• •Innovation & Growth: Striving to be the 'best' and continuously improving their offerings and systems.

Best Practices

• •Always Emphasize Local Expertise and Community Connection: Remind customers that they are dealing with local owners who understand their community and are invested in their satisfaction. Use phrases like 'your local Flooring Xtra,' 'locally owned and operated.'
• •Balance Inspiration with Practicality: Showcase beautiful outcomes and stylish designs (inspiration) while also providing clear, helpful information about product benefits, durability, and the selection/installation process (practicality).
• •Maintain a Helpful and Guiding Voice: Position the brand as a knowledgeable partner ready to assist customers through every step. Use language that is supportive, informative, and reassuring, avoiding overly technical jargon unless clearly explained.
• •Focus on the 'Experience': Consistently refer to the 'Flooring Xtra experience' – making it sound enjoyable, stress-free, and resulting in a 'fabulous' outcome, as the brand often states.
• •Showcase Quality and Trustworthiness: Subtly weave in mentions of high-quality materials, professional installation, and warranties to build confidence and reinforce the brand’s commitment to lasting value.

Social Perception

Customers generally perceive Flooring Xtra positively, often highlighting the knowledgeable and helpful staff, quality of products, and efficient installation processes. They are seen as a provider of a wide range of products and styles. The brand is recognized as a major player in the New Zealand flooring market, known for quality and customer service. The locally owned and operated model appears to resonate well, providing a sense of trust and community connection. They are viewed as a company that offers style and inspiration, helping customers transform their homes. Testimonials often mention a smooth and stress-free experience.

Copy Examples

• •Headline: Transform Your Foundation: Style That Speaks Volumes. Body: Your floor is more than just a surface; it's the canvas of your home. At Flooring Xtra, we help you find the perfect blend of beauty, durability, and comfort. Explore our curated collections and let our local experts guide you in creating a space you'll love for years to come. Start your style journey today.
• •Headline: Expert Advice, Locally Inspired. Your Dream Floor Awaits. Body: Choosing the right flooring can feel overwhelming, but it doesn’t have to be. As your neighbours, the locally owned team at Flooring Xtra offers personalised guidance and a stunning range of options to match your vision and lifestyle. Visit us and experience the Xtra care.
• •Headline: Quality Underfoot, Peace of Mind Always. Body: Invest in flooring that lasts. Flooring Xtra brings you high-quality carpets, timber, vinyl, and more, all professionally installed for enduring beauty and performance. We’re committed to a seamless experience from selection to installation, ensuring your complete satisfaction.
• •Headline: From Vision to Reality: Let's Design Your Perfect Floor. Body: Have a specific look in mind or need some inspiration? Our Style Finder and expert consultants are here to help you navigate the latest trends and timeless classics. Discover flooring that not only looks incredible but also perfectly suits your New Zealand home and lifestyle.
• •Headline: More Than Just Flooring, It's the Heart of Your Home. Body: At Flooring Xtra, we believe your floors set the tone for your entire home. That’s why we offer an extensive range of stylish, practical solutions and the expertise to bring it all together. Create a warm, inviting, and beautiful home from the ground up with your local Flooring Xtra.