Brand Tone

Professional and Customer-Oriented.

Brand Values

• •Quality
• •Reliability
• •Customer-Centricity

Best Practices

• •Maintain a Professional yet Approachable Voice: Always use clear, professional language, but keep it friendly and accessible. Avoid overly technical jargon unless explaining specific product benefits.
• •Focus on Solutions and Benefits: Instead of just listing product features, frame your copy around how your products and services solve customer problems and improve their homes (e.g., "easy to clean," "durable for active families," "increases home value").
• •Highlight Expertise and Trust: Consistently reference your years of experience, positive customer testimonials, and satisfaction guarantees to build credibility and trust with your audience.
• •Be Customer-Centric in all Communications: Whether on your website, social media, or in ad copy, always prioritize the customer's needs and experience. Offer helpful advice, free consultations, and make the process as easy as possible for them.
• •Showcase Real-Life Applications: Use high-quality images and testimonials from real customers to show your products in actual homes. This not only provides social proof but also helps potential customers visualize the final result in their own space.

Social Perception

Positive and Trustworthy.

Copy Examples

• •Headline: Transform Your Home from the Ground Up. Body: Discover the perfect foundation for your style with our stunning collection of hardwood, vinyl, and carpet. At Flooring Now, we combine quality materials with expert installation for a look you'll love for years to come. Schedule your free in-home estimate today!
• •Headline: Durability Meets Design. Body: Life's busy. Your floors should be ready for it. Our luxury vinyl and laminate options offer the beautiful look of wood with the resilience to handle kids, pets, and everything in between. Explore our worry-free flooring solutions now.
• •Headline: The Family-Owned Difference. Body: For over 25 years, our family has been helping yours find the perfect floors. We believe in honest pricing, expert advice, and a commitment to quality that you can stand on. Experience the Flooring Now difference.
• •Headline: Your Dream Floor is Waiting. We'll Bring it to You. Body: Can't make it to our showroom? No problem. Our Shop at Home service brings our wide selection of samples directly to your door. See how our flooring options look in your space, with your light, next to your furniture. Convenience and quality, delivered.
• •Headline: Step into Quality. Body: From elegant tile to cozy carpet, our curated selection of high-quality flooring has something for every room and every style. Our professional installers ensure a flawless finish, backed by a one-year warranty for your peace of mind.