Brand Tone

Elegant & Romantic, Appreciative & Passionate, Exclusive & Luxurious (Subtle), Caring & Personal, Informative & Trustworthy

Brand Values

• •Beauty & Aesthetics
• •Quality & Craftsmanship
• •Longevity & Durability (for Sleeping Roses)
• •Customer Satisfaction & Personal Service
• •Exclusivity & Uniqueness
• •Passion for Floristry

Best Practices

• •Embrace Romantic & Elegant Language: Use evocative and descriptive words that appeal to emotions and highlight the beauty and sophistication of the products. Think enchanting, exquisite, timeless, cherished, artistry.
• •Focus on "Forever" & "Lasting": Continuously reinforce the unique selling proposition of the Sleeping Roses – their longevity. Connect this to lasting emotions, memories, and relationships.
• •Tell a Story: Frame products not just as items, but as part of a larger narrative – a love story, a celebration, a cherished memory. This makes the brand more relatable and engaging.
• •Highlight Craftsmanship & Passion: Convey that each arrangement is made with care, skill, and a genuine love for floristry. This builds trust and justifies a premium positioning.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy perfectly complements the elegant and romantic visuals used on the website and social media. The words should enhance the feeling evoked by the images.

Social Perception

Positive & Appreciative, Special Occasion Go-To, High-Quality Florist, Innovative (due to Sleeping Roses), Trustworthy Local Business (for those in/near Brugge)

Copy Examples

• •Capture a timeless emotion. Our exquisite Sleeping Rose, nestled beneath a crystal-clear dome, preserves a moment of beauty for years to come. A whisper of romance, an emblem of enduring affection. Discover the art of everlasting elegance.
• •Fall in love with forever. ✨ Introducing our latest collection of breathtaking Sleeping Roses, each one a testament to nature's artistry and our passion for timeless beauty. Which color speaks to your heart? #Floorentinus #SleepingBeauty #PreservedRoses #LuxuryGifts #EternalLove
• •Floorentinus: Where Flowers Tell Stories That Last.
• •This Valentine's, give a love that won't fade. Our enchanting Sleeping Roses are more than just a gift; they're a promise of lasting beauty and cherished memories. Handcrafted with passion, designed to delight. Order yours today for an unforgettable gesture.
• •At Floorentinus, we believe flowers are more than just decoration; they are messengers of emotion, keepers of memories. Driven by a deep passion for floristry and a commitment to exceptional quality, we craft unique floral experiences, from the fleeting beauty of fresh blooms to the enduring charm of our signature Sleeping Roses.