Brand Tone

Whimsical & Playful, Joyful & Celebratory, Authentic & Relatable, Caring & Inclusive, Enthusiastic & Passionate

Brand Values

• •Joy & Celebration
• •Inclusivity
• •Quality & Craftsmanship
• •Innovation & Creativity
• •Authenticity & Community
• •Resilience & Empowerment

Best Practices

• •Infuse copy with enthusiastic, playful, and celebratory language. Use vibrant descriptions and don't be afraid of a little sparkle in your words.
• •Always highlight the allergy-friendly aspects positively and prominently. Frame it as a benefit that allows *everyone* to partake in the fun, rather than just a technical feature.
• •Continue to feature Hannah's story and passion. Personal anecdotes, behind-the-scenes content, and messages directly from her will strengthen the authentic and relatable connection with the audience.
• •Sell the feeling of celebration, delight, surprise, and shared happiness. Describe the joy of cutting into a colorful Floof cake or the fun of trying Unicorn Bacon.
• •Ensure all imagery and video content reflect the playful, vibrant, and joyful tone of the brand. Bright, high-quality visuals of the products in celebratory contexts will reinforce the overall message.

Social Perception

Innovative & Unique, Fun & Visually Appealing, High-Quality & Tasty, A Special Treat, Allergy-Friendly Solution, Viral & Trendy

Copy Examples

• •✨ Experience the Magic of Sliceable Cotton Candy! ✨ Birthdays, big news, or just a Tuesday? Make it Floof-tastic! Our handcrafted cotton candy cakes are a whirlwind of flavor, fun, and pure joy. Plus, they're vegan and free from top allergens, so everyone gets a slice of happiness! #FloofYeah #CottonCandyCake #CelebrateEverything
• •Taste the Viral Sensation! 🌈 Our Rainbow Floof Cake isn't just pretty; it's a party in a box! Layers of distinct, delicious flavors that actually slice like a dream. Perfect for surprising your loved ones or treating yourself. Gluten-free, dairy-free, nut-free – all the fun, none of the worry! Order the joy today! #FloofCottonCandy #ViralTreats #AllergyFriendly
• •From My Heart to Your Home. 💕 - Hannah, Founder of Floof I started Floof with a dream: to create something truly special that brings smiles and allows everyone, especially those with food allergies, to celebrate deliciously. Every colorful Floof creation is spun with love, right here in California. Thanks for letting us be part of your sweet moments! #FloofStory #MadeWithLove #InclusiveSweets
• •Prepare for "Unicorn Bacon" Amazement! 🦄🥓 Yes, you read that right! Our Unicorn Bacon is the crunchy, sparkly, mind-blowingly yummy cotton candy creation you didn't know you needed. It’s a little bit of magic, a whole lot of fun! Grab a bag and let the enchantment begin. #UnicornBacon #FloofMagic #UniqueCandy
• •"Finally, a Cake My Child Can Enjoy!" 🎉 Hearing this makes our day, every day! At Floof, we believe no one should miss out on birthday cake magic. Our cotton candy cakes are free from gluten, dairy, eggs, soy, and nuts, making them the perfect, joyful centerpiece for every celebration. Safe, sweet, and spectacularly fun! #AllergySafeCake #JoyfulCelebrations #FloofForAll