Brand Tone

Youthful & Trendy, Expressive & Confident, Casual & Approachable, Enthusiastic & Passionate (on "About Us")

Brand Values

• •Self-Expression & Individuality
• •Passion for Design & Creativity
• •Quality (Stated)
• •Customer Connection
• •Consistency in Style

Best Practices

• •Stay Authentic to Streetwear Culture: Use language and references that resonate with the target audience (e.g., "cop the drop," "kicks," "grails," "fit") but avoid overdoing it or sounding forced. Authenticity is key in this space.
• •Emphasize Individuality and Expression: Consistently weave in messaging about self-expression, standing out, and confidence. Use empowering and bold language.
• •Keep it Visually Driven & Concise: Mirror the appeal of graphic tees. Use short, punchy headlines and direct, energetic body copy. Think social media captions – engaging and to the point.
• •Maintain a Confident, Slightly Edgy, but Inclusive Voice: The tone should be confident and aligned with streetwear's often bold nature, but remain approachable and welcoming to those looking to express their style. Avoid overly aggressive or exclusionary language.
• •Ensure Transparency and Manage Expectations: While the brand values quality, some reviews indicate a perception of lower-cost materials. Copy should be exciting but also honest. If affordability is a key selling point alongside unique design, this can be balanced in the messaging. Highlight the "100% cotton" when applicable and be clear about the product's nature. Address customer service and shipping proactively if these are known pain points.

Social Perception

Trendy Streetwear Source, Mixed Quality Perceptions, Concerns about Shipping & Service, Potential Legitimacy Questions (from some quarters), Influencer Approved (to some extent)

Copy Examples

• •Headline: DON'T JUST FOLLOW. FLONTAE. Body: Your kicks are fire. Your fit should be too. Cop the drop. Own the street.
• •Headline: FRESH DESIGNS. LOUD STATEMENTS. Body: From an idea to your new favorite tee. We pour heart & soul into every graphic, so you can express your true self. Level up your look.
• •Headline: SNEAKER MATCH GUARANTEED. Body: Got the grails? We got the tee to complete the look. Flontae designs are crafted to pair perfectly with your best sneakers.
• •Headline: WEAR YOUR VIBE. Body: Ordinary is boring. Flontae drops unique graphics that speak louder than words. Find your next statement piece and stand out.
• •Headline: THE ART OF STREET. THE SCIENCE OF STYLE. Body: Born from a passion for design, fashion, and kicks. Flontae delivers quality tees that are more than just clothing – they're a statement.