Brand Tone

Adventurous & Outdoorsy, Casual & Laid-back, Friendly & Community-Oriented, Authentic & Passionate, Playful & Fun-loving

Brand Values

• •Adventure & Exploration
• •Community & Connection
• •Florida Lifestyle
• •Quality & Comfort
• •Authenticity & Passion
• •Fun & "Going with the FLO"

Best Practices

• •Embrace "Go With The FLO": Infuse the copy with a sense of ease, spontaneity, and adaptability. Use relaxed language and a conversational style.
• •Speak the Language of Adventure: Incorporate words and phrases associated with outdoor activities (e.g., "cast a line," "ride the wave," "explore," "journey," "on the water").
• •Highlight Community & Shared Experiences: Use inclusive language ("we," "us," "your crew"). Encourage interaction by asking questions and inviting users to share their own Flomotion moments.
• •Stay Authentic to Florida Roots: Weave in subtle (or direct, when appropriate) references to Florida's unique environment, culture, and lifestyle. This could be through imagery descriptions, local slang (used judiciously), or celebrating regional activities.
• •Keep it Positive and Upbeat: The overall tone should be optimistic, fun-loving, and focused on the enjoyment of life and the outdoors, aligning with the brand's emphasis on good times.

Social Perception

A genuine Florida lifestyle brand, Provider of quality and comfortable apparel, Community-focused, Authentic and relatable, A bit niche but with growing appeal

Copy Examples

• •Sun-drenched days and good company. That's the Flomotion way. Where are you 'going with the FLO' this weekend? Tag your adventure crew! #Flomotion #GoWithTheFlo #FloridaLifestyle #AdventureOn
• •Reel in the good times. Our new Performance Fishing Shirts are built for long days on the water – breathable, UV-protective, and pure Florida comfort. Gear up and get out there. Shop the collection now! #FlomotionFishing #MadeForAdventure #FloridaAngler
• •From sunrise sessions to sunset chill. Embrace every moment. Discover apparel that moves with you, inspired by the authentic Florida spirit. This is Flomotion. #Flomotion #FloridaInspired #OutdoorLife
• •🌊 Ride the Next Wave of Adventure with Flomotion! 🌴 (Body Snippet): Hey [Name], Around here, 'going with the FLO' isn't just a saying, it's a way of life. Check out our latest arrivals, designed for your next escape – whether it's to the coast, the lake, or your own backyard. Plus, see how our community is making waves this month!
• •Ready for anything the tide brings in. Our All-Day Hybrid Shorts are crafted for comfort that keeps up, from the boat deck to the boardwalk brew. Quick-drying, ultra-durable, and effortlessly cool – just like a perfect Florida day. Get yours and #GoWithTheFlo. Material: [Specify], Features: [Specify].