Brand Tone

Professional, technical, and authoritative. The language is precise, factual, solution-oriented, and confident, aimed at an expert audience that values data and performance specifications, with an underlying tone of reliability and assurance.

Brand Values

• •Precision and Accuracy
• •Quality and Durability
• •Innovation and Expertise
• •Customer Focus and Support
• •Safety and Compliance

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid marketing jargon and focus on technical accuracy. State what the product does, the problems it solves, and the specifications it meets.
• •Lead with a Problem/Solution Framework: Address the specific pain points of your target audience (e.g., inefficiency, inaccuracy, safety risks, maintenance downtime) and present your products as the engineered solution.
• •Use Data and Certifications as Proof: Reinforce claims of quality and reliability by consistently mentioning specific certifications (ATEX, IECEx, NMI), accuracy percentages, and the fact that every meter is factory-calibrated.
• •Maintain a Professional and Authoritative Tone: The voice should always be that of an expert. Write with confidence, using active verbs and direct statements. The goal is to educate and build trust, not to entertain.
• •Segment Content by Platform: Tailor the depth of technical information to the platform. Use LinkedIn and the company blog for in-depth articles and case studies, YouTube for visual demonstrations, and other social channels for high-level application stories that direct users to more detailed resources.

Social Perception

FLOMEC is perceived by its professional audience as a trusted, reliable, and expert manufacturer of industrial-grade flow meters, recognized for precision and durability. Its association with Great Plains Industries (GPI) enhances credibility, and it commands respect for engineering quality and manufacturing heritage, also recognized for OEM capabilities.

Copy Examples

• •Stop Guessing. Start Measuring. Inaccurate flow measurement leads to wasted resources and process inefficiencies. The FLOMEC® G2 Series Turbine Meter, engineered for precision and durability, provides reliable data you can trust. With ATEX and IECEx approvals, it’s the proven solution for hazardous chemical and fuel applications. #FLOMEC #FlowMeter #ProcessControl #Engineering #IndustrialAutomation
• •Accurate. Durable. Dependable. That's FLOMEC. Engineered in Australia and the USA, our flow meters deliver the precision your operation demands. From agriculture to chemical processing, measure with confidence. Explore our range.
• •When 1% Makes All the Difference. Don't let meter inaccuracy compromise your batching process. FLOMEC’s OM Series Oval Gear meters offer exceptional accuracy and repeatability, even with high-viscosity liquids. Designed for reliability and minimal maintenance. Specify FLOMEC for your next project.
• •Maximizing Water Efficiency in Agriculture. Our QS200 Ultrasonic flow meters are helping farms reduce water waste by detecting leaks and providing precise irrigation data—with no moving parts to wear or break. See how FLOMEC technology supports sustainable operations. #WaterManagement #AgriTech #SmartFarming #FLOMEC
• •Turbine vs. Oval Gear: Which Flow Meter Is Right For You? Choosing the correct flow meter technology is critical for operational success. In this video, our experts break down the differences between Turbine and Positive Displacement Oval Gear meters, their ideal applications, and key considerations for installation. Learn more at [website link]. #FlowMeasurement #EngineeringTips #IndustrialMaintenance