Brand Tone

Trendy, feminine, and confident, using direct, energetic, and action-oriented language. It adopts a playful and humorous tone on platforms like TikTok, aiming for the feeling of a fashionable friend offering style advice.

Brand Values

• •Fashion-Forward
• •Quality and Design
• •Customer Satisfaction
• •Empowerment
• •Mexican Identity

Best Practices

• •Maintain a "Fashionable Friend" Voice: Always write as if you're giving exciting style advice to a friend. Use energetic, positive, and confident language. Incorporate casual, friendly greetings and empowering statements.
• •Lead with Trends and Style: Center all communication around what's new, trendy, and fashionable. Use terms like "New Collection," "Latest Trends," "Must-Have," and season-specific language (e.g., "Summer Edit," "Holiday Looks").
• •Emphasize Action and Urgency (Authentically): Encourage immediate action with phrases like "Shop Now," "Discover the Collection," and "Run, don't walk." For limited items or sales, create a sense of urgency with "Limited Collection" or "While Supplies Last" to drive conversions.
• •Integrate the Brand Story: Subtly remind customers of Floga's identity. Mention that the products are for the "modern woman," are from a proud "Mexican brand," or are designed with both "style and quality" in mind. This builds a stronger brand connection beyond just the product.
• •Adapt the Tone to the Platform: While the core tone remains consistent, modulate it for each social channel. Keep it fun, short, and video-first on TikTok. Focus on high-quality visuals and community-building captions on Instagram. Use slightly more detailed, benefit-oriented copy for Facebook ads and the website.

Social Perception

Perceived as a stylish and accessible brand for trendy footwear, particularly known for fashionable designs and being in tune with current trends. Frequent sales and promotions contribute to an image of affordability. An active and engaging social media presence fosters community and relatability, leading to a generally satisfied customer base.

Copy Examples

• •Step into your main character era. ✨ The new Floga West collection has arrived to make you feel unstoppable. Vintage soul, modern details, and that powerful feeling with every step. Limited collection—don't just walk, run! #FlogaStyle #WesternChic #NewCollection #MadeInMexico #BotasVaqueras
• •For the woman who does it all and needs a shoe that can keep up. Floga combines comfort and style so you never have to choose. Go from boardroom to happy hour without missing a beat. Shop our new arrivals now and get free shipping. #Floga #MujerModerna #Heels #OfficeToEvening
• •A girl can never have too many options. 😉 Which Floga pair are you adding to your collection this week? #Floga #ShoeAddict #Humor #Comedia #Zapatos #POV
• •Subject: Psst... Something special, just for you. Body: Hey, trendsetter! We noticed you have great taste. As a thank you for being part of the Floga family, here’s an exclusive 15% off your next purchase. It's the perfect excuse to grab those boots you've been eyeing. Use code: FLOGAVIP15. Happy shopping!
• •Hello, Sunshine! Your summer adventures start here. Discover our new collection of sandals, designed to bring color and comfort to your every step. Light, stylish, and ready for anything. Shop the Summer Edit now.