Brand Tone

Calm and Reassuring, Informative and Educational, Welcoming and Supportive, Aspirational yet Accessible, Professional and Experienced

Brand Values

• •Wellbeing (Mental and Physical)
• •Self-Care and Reconnection
• •Love and Excellence
• •Customer Experience
• •Expertise and Continual Improvement
• •Connection with Self

Best Practices

• •Embrace a Calm, Empathetic Voice: Always write from a place of understanding and reassurance. Use gentle, soothing language. Avoid overly aggressive or salesy tones.
• •Focus on Benefits, Not Just Features: Explain *how* floating helps (e.g., "reduces stress and anxiety by calming the nervous system") rather than just stating what it is. Connect these benefits to everyday struggles your audience faces.
• •Educate and Inform Gently: Provide clear, concise information about the process and benefits of floating, demystifying the experience for newcomers without being overwhelming.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used aligns with the serene and professional imagery presented on the website and social media (e.g., use of indigo and green, calm photography).
• •Incorporate Values Naturally: Weave core values like "wellbeing," "self-care," "love," and "excellence" into your narratives and descriptions subtly and authentically, showing them through the experience you offer rather than just stating them.

Social Perception

Trusted Authority, Relaxing Escape, Beneficial for Wellbeing, High-Quality Facilities, Friendly and Professional Staff

Copy Examples

• •Headline: "Silence the World. Hear Yourself." Body: In the gentle embrace of our float pods, find a quiet space away from the noise. Reconnect, recharge, and rediscover your calm. Your journey to deep relaxation starts here at Floatworks.
• •Headline: "Unlock a Deeper Rest. Experience Floatworks." Body: Tired of restless nights and a racing mind? Floatation therapy is scientifically shown to improve sleep quality and reduce stress. Let the stillness of the water guide you to profound peace.
• •Headline: "Your Sanctuary in the City. Floatworks Angel & Vauxhall." Body: Escape the everyday and step into tranquility. Our state-of-the-art float centres are designed for your ultimate comfort and rejuvenation. Because you deserve a moment to just be.
• •Headline: "More Than Just a Float. It's a Journey Inward." Body: At Floatworks, we believe in the power of disconnection to foster a deeper connection with yourself. Explore mental clarity, soothe physical tension, and emerge renewed. Our team is here to guide you every step of the way.
• •Headline: "Give the Gift of Calm. Floatworks Gift Vouchers Available." Body: Share the profound benefits of floatation with someone you care about. A Floatworks experience is a thoughtful way to offer relaxation, stress relief, and a unique moment of peace.